Consumer Advertising Campaign

2017 Consumer Advertising Campaign Get Realtor® video still

The National Association of REALTORS® convinces consumers of the value of REALTORS® and the REALTOR® brand through its national Consumer Advertising Campaign.

On these pages, you can:

  • Learn about the strategy behind the current campaign and the results of past efforts
  • View and gain access to campaign materials*
  • Learn how you can contribute to the campaign's success in your own market

*The Ad Center is available to state and local REALTOR® associations who wish to customize advertising materials from our Consumer Advertising Campaign and for individual members who wish to download the materials. Read more about's reprint guidelines.

Get Realtor®

NAR’s current campaign, Get Realtor®, communicates REALTOR® brand value to consumers, targeting up-and-coming generations of home buyers, sellers, owners and investors. We want today’s consumers to understand that REALTORS® have committed their career to helping people find the home of their dreams.

Get Realtor® aims to "reimagine the R®" for current generations of home buyers, sellers and real estate investors. The campaign aims to build Realtor® brand awareness and drive consideration of REALTORS®, especially among millennials and today’s hyper-connected consumer.

We want consumers to know that REALTORS®:

  • Are their competitive advantage
  • Understand and have insights into local markets
  • See what can’t be uncovered in a simple online search
  • Are consumer advocates; they will fight for consumers’ real estate dreams

Unflinching Optimism

NAR’s newest campaign creative highlights how REALTORS® bring unflinching optimism to home buying and selling. Through :15 and :30 TV spots, digital ads, online video and social media posts, the campaign engages consumers about all the ways REALTORS® bring assurance, enthusiasm and a healthy dose of “yes we can” to the process of home buying and selling.

Visit NAR’s consumer-facing social media sites for shareable Get Realtor® content.

Facebook | Twitter | Instagram | YouTube