Bringing Your Story to Life

TV Spots Highlight the Partnership Between Commercial REALTORS® and Their Clients.

With a commercial real estate expert’s help, commercial buyers and renters can find the right spaces to realize their vision. That’s illustrated in three of five new ads the National Association of REALTORS® launched in February.

The spots feature a storytelling approach, with REALTORS® introducing clients to “future memories.” In 30- and 15-second spots, a woman prepares to tour a warehouse space that promises to be the perfect place to set up a food bank, where people can give time, work with purpose, and help their neighbors. The spots were shot at an actual food bank, and NAR was able to donate all the food used in the shoot, says Karen Bebart, director of consumer brand advertising for NAR.

In the other 15-second spot, a REALTOR® helps a buyer find the space that will become a bustling hair salon. The ads are the latest installments in NAR’s That’s Who We R consumer advertising campaign. The campaign aims to distinguish REALTORS® from nonmember practitioners and apps and to tell consumers that REALTORS® operate by a Code of Ethics.

The new ad spots are part of an integrated campaign, scheduled to run through fall 2021, that includes broadcast, video, audio, search, social media, and content partnerships.

At, you can view all five ads, as well as ad campaign assets to share on your social media channels. There’s a brief animation geared for use by commercial REALTORS®. In addition, from your mobile device, you can use NAR’s Photofy app to personalize and share campaign assets with just a few clicks.

That's Who We R NAR logo

Notice: The information on this page may not be current. The archive is a collection of content previously published on one or more NAR web properties. Archive pages are not updated and may no longer be accurate. Users must independently verify the accuracy and currency of the information found here. The National Association of REALTORS® disclaims all liability for any loss or injury resulting from the use of the information or data found on this page.


About Create

Create is a quarterly publication for commercial practitioners, members of the National Association of REALTORS® and commercial real estate industry leaders. Members can subscribe by updating your member profile information to include commercial interests in the "Field of Business" list.

Update your Field of Business in your member profile.