In the world of commercial real estate, success hinges on making connections and spotlighting opportunities. At MIPIM 2024, in Cannes, France, the National Association of REALTORS® took this ethos to an international level, showcasing U.S. investment opportunities and allowing attendees to forge invaluable relationships on a global scale.

By hosting the USA Pavilion at the massive trade show, NAR set the stage for members and stakeholders to sell the U.S., and particularly the represented markets of Illinois, Florida, Missouri, North Carolina, Tennessee and Westchester County, New York, as prime places to invest and conduct business.

The convention, drawing more than 20,000 attendees including economic development officials, government entities, investors, landlords, and architects, provided an unparalleled platform for NAR members to showcase their communities, services, and job-creating opportunities on a global scale. More than 55 NAR members attended, representing 12 state and local associations, economic development offices, and a partnership with the International Economic Development Council.

MIPIM 2024 state booths

@ National Association of REALTORS®


NAR’s participation received an extra boost with platinum sponsorships from Florida REALTORS® and The CCIM Institute, underscoring a dedication to propelling the real estate industry forward both domestically and internationally.

“MIPIM was paramount in making connections and opening opportunities for CCIM globally. We made excellent connections with attendees and are looking to grow those relationships, translating into new growth avenues for our organization and members,” says Stephen Welch, vice president of education at The CCIM Institute. These gatherings served as catalysts for forging invaluable connections and laying the groundwork for potential collaborations. Maria Grulich, CIPS, AHWD, vice president of global and commercial real estate at Florida REALTORS®, was enthusiastic for the networking opportunities: “We loved having the live theater, where we showcased all that Florida has to offer in terms of investment and jobs. There was a lot of interest from global investors and developers, and we see this as a boon for the state of Florida.”

This year, NAR’s pavilion featured a live theater, hosting 20 sessions and taking the spotlight to present a comprehensive selection of development and investment prospects. This platform not only captured attention but also fostered meaningful engagement with attendees. “This year marks the best in six years for us,” says Tony Harrington, CIPS, Green, president of NC REALTORS ®. “After years of meetings, we finally had a breakthrough, and now we’re witnessing tangible development progress and a return on our investment,“ he says.

Echoing Harrington’s sentiments, Andrea Bushnell, CIPS, RCE, CEO of NC REALTORS®, says, “We had multiple meetings where we could present shovel- ready projects to investors. Two of our meetings are expected to translate into tangible development activities. Notably, one involves a flex space project with investors poised to deploy millions of dollars in capital in our home state. This will create jobs and build communities.”

With strengthened partnerships, heightened visibility and promising prospects ahead, NAR underscores its pivotal role in driving real estate investment forward on a global scale and being a trusted business partner for commercial practitioners.

Breaking Through

“After years of meetings . . .now we’re witnessing tangible development progress.”

MIPIM 2024 two colleagues talking by USA Pavilion sign

@National Association of REALTORS®

MIPIM 2024: three women colleagues talking by USA pavilion

© National Association of REALTORS®

NAR's USA Pavilion at MIPIM

Join NAR at MIPIM, one of the largest commercial real estate conferences in the world, happening in Cannes, France, each March.

About Create

Create is a quarterly publication for commercial practitioners, members of the National Association of REALTORS® and commercial real estate industry leaders. Members can subscribe by updating your member profile information to include commercial interests in the "Field of Business" list.

Update your Field of Business in your member profile.