The National Association of REALTORS®’ 2023 national ad campaign launched Feb. 22 with four new, cinematic television spots. Two of the ads tell the story of business owners, a furniture maker and a food-truck purveyor, who are ready to move their businesses into larger spaces—with REALTORS® helping to bring their real estate dreams to life. NAR’s That’s Who We R campaign encompasses TV, audio, content partnerships, and social media. The campaign notched 2.64 billion consumer impressions in 2022.


Consumer ad campaign filming in flooded area


Create, Spring, 2023 Consumer ad campaign background studio image


That's Who We R

The 2024 That’s Who We R campaign works as hard you do to demonstrate the REALTOR® difference.

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Create is a quarterly publication for commercial practitioners, members of the National Association of REALTORS® and commercial real estate industry leaders. Members can subscribe by updating your member profile information to include commercial interests in the "Field of Business" list.

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