The National Association of REALTORS®’ 2023 national ad campaign launched Feb. 22 with four new, cinematic television spots. Two of the ads tell the story of business owners, a furniture maker and a food-truck purveyor, who are ready to move their businesses into larger spaces—with REALTORS® helping to bring their real estate dreams to life. NAR’s That’s Who We R campaign encompasses TV, audio, content partnerships, and social media. The campaign notched 2.64 billion consumer impressions in 2022.
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