2024 Ad Campaign Showcases Commercial Expertise

New ‘That’s Who We R’ consumer ads are live on television broadcast and streaming platforms, online and terrestrial audio, and social media.
consumer ad campaign realtor® opens door CREATE spring issue


The National Association of REALTORS® unveiled its sixth iteration of the “That’s Who We R” national advertising campaign in January, offering consumers a firsthand look at how agents who are REALTORS® are committed to putting their clients first, to the closing table and beyond.

The new creative spots highlight honest and candid scenarios that Americans may face in their paths toward buying or selling a home or commercial property. One ad focuses specifically on the experience of an entrepreneur looking for mixed-use space to expand her commercial business.

Across visual, audio and digital storytelling, the campaign highlights what sets agents who are REALTORS® apart in a crowded real estate industry: commitment to the REALTOR® Code of Ethics, access to specialized resources, and unmatched expertise in the markets and communities in which they live and work.

“In today’s fast-evolving real estate landscape, buyers and sellers need professionalism and expertise more than ever,” says Nykia Wright, NAR interim CEO. “Agents who are REALTORS® deliver unmatched value every step of the way.”

NAR members are encouraged to leverage the campaign assets and share them with colleagues and in their professional marketing efforts. Access will require member sign-in credentials.

That's Who We R

The 2024 That’s Who We R campaign works as hard you do to demonstrate the REALTOR® difference.


About Create

Create is a quarterly publication for commercial practitioners, members of the National Association of REALTORS® and commercial real estate industry leaders. Members can subscribe by updating your member profile information to include commercial interests in the "Field of Business" list.

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