by: Jef Conn, CCIM, SIOR
Congrats, you’ve just landed a new listing! Now what? This is the age-old question all agents face. How do you market the property to reach the right customers so you can quickly lease or sell the property for your clients?
Here are five ideas that could work for you:
- Physical Signage – Simply placing your real estate sign in front of the property will catch people’s attention as they drive by. Be careful to place your sign to maximize drive-by exposure. Facing the sign where most of traffic sees it is ideal. Sometimes you need two signs, depending on the property and exposure levels.
- Marketing – Make your property stand out with these pro tips: Use good colors on the package to grab attention. Show the property at multiple angles, including the inside! When possible include a floor plan. This helps potential buyers see potential in use of the space. Don’t forget to include demographics. RPR® Commercial is a great asset to find demographic data for your property. Plug in the RPR® data to beef up your marketing.