Every market has its ups and downs, and real estate is certainly no exception. In difficult times, it is more important than ever to find your niche, to discover new marketing methods, and to explore how you can separate yourself from the competition. And whether you are a residential or commercial specialist, your clients will be looking to you for advice on coming out on top.


NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require the member's nar.realtor login.

Coronavirus and REALTORS®

The National Association of REALTORS® is aware that REALTORS® and consumers will be forced to change their business, buying, and selling habits in the midst of the Coronavirus pandemic. We know that there is an overwhelming amount of news and advice being circulated, and new information to process every day. To make sure our members have the most up-to-date information as possible, we have created a Coronavirus page, which can be accessed at https://www.nar.realtor/coronavirus.

Adjusting Your Strategies in a Changing Market

Real Estate Catches onto the Crypto Craze as People Buy Homes with Bitcoin (CNBC, Apr. 7, 2021)

6 Tips for Guiding Buyers in a Seller’s Market (REALTOR® Magazine, Apr. 6, 2021)

‘This is Not the Time for Amateurs,’ Says Real Estate Agent in a Fiercely Competitive Housing Market (CNBC, Apr. 5, 2021)

If You Sell a House These Days, the Buyer Might Be a Pension Fund (Mansion Global, Apr. 5, 2021)

Taking on Goliath: How to Succeed as a Boutique Brokerage (RISMedia, Apr. 5, 2021)

Mortgage Rates Drive Buyer Purchasing Power (First Tuesday Journal, Apr. 4, 2021)

Redfin Chief Economist Issues Post-Pandemic Predictions (Atlanta Agent, Mar. 31, 2021)

Here’s How Top Real Estate Brokers Close Deals in California’s Hot Markets (Forbes, Mar. 31, 2021)

Out of Stock: Generating Listings in a Low Inventory Market (RISMedia, Mar. 29, 2021)

76 All-Cash Offers on One Home. The Housing Madness Shows No Signs of Slowing (CNN, Mar. 29, 2021)

The Real Estate Inventory Crisis Creates A Historic Opportunity (Forbes, Mar. 24, 2021)

How the U.S. Housing Market was Rocked by COVID-19—and Where We Go from Here (realtor.com®, Mar. 22, 2021)

Winning the Listing on Your First Appointment (RISMedia, Mar. 15, 2021)

Working With Clients

Agents Divulge How They Set Themselves Apart with Customer Service (RISMedia, Apr. 4, 2021)

This Is the No. 1 Reason First-Time Home Buyers are Wading into the Hot Housing Market (realtor.com®. Mar. 25, 2021)

It’s a Home Seller’s Market—and Baby Boomers are Cashing In (realtor.com®, Mar. 16, 2021)

This TV Real Estate Agent Wants You to Forget the Idea of a “Forever Home” — Here’s Why (Apartment Therapy, Mar. 10, 2021)

Eager Buyers are Skipping Home Inspections. Is It Too Risky? (KXXV, Mar. 9, 2021)

Twenty-Somethings are Finding Their Dream Apartments on TikTok (CNN, Mar. 8, 2021)

Trending: The Suburbs (Kiplinger’s Personal Finance, Mar. 1, 2021) E

Tips for Buyers and Sellers

Reverse Migration: Moving to Cities While Others Flee (The New York Times, Apr. 9, 2021)

3 Challenges You Might Face Selling Your Home Today (The Ascent, Apr. 6, 2021)

Take Some of the Mystery Out of Buying a House Sight Unseen (NerdWallet, Mar. 30, 2021)

Do the Due: A Complete Due Diligence Guide and Checklist for Homebuyers (HomeLight, Mar. 30, 2021)

‘It Is Discouraging’: Couple Seeking Illusive First Home Posts Plea on Social Media (CBS Sacramento, Mar. 25, 2021)

Are Sellers Crazy Not to Sell Now? (Realty Times, Mar. 23, 2021)

How to Buy A Home in an Extreme Seller’s Market (That’s Occurring During a Pandemic) (Forbes, Mar. 23, 2021)

Netflix's Selling Sunset Taught Us This Failsafe Tactic to Sell a House Quickly (Real Homes, Mar. 17, 2021)

How to Buy a Fixer-Upper Home (The Ascent, Mar. 15, 2021)

Should I Consider a Fast Cash Offer for My Home? (Realty Biz News, Mar. 15, 2021)

eBooks & Other Resources


The following eBooks and digital audiobooks are available to NAR members:

The Altman Close (Audiobook)

Positively Resilient (Kindle, eBook)

Housing Downturn (eBook)

The Upside of the Downturn (Kindle, eBook)

1,200 Great Sales Tips for Real Estate Pros (Kindle, eBook)

Cash in on the Coming Real Estate Crash: How to Protect Yourself From Losses Now, and Turn a Profit After the Bubble Bursts (eBook)

Real Estate Millions in Any Market (Kindle, eBook)

Shift (Kindle, eBook)

Surviving a Downturn (Kindle, eBook)

Thrive on Pressure (Kindle, eBook)

Timing the Real Estate Market (Kindle, eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through the Library & Archives. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the library for a nominal fee of $10. Call the Library & Archives at 800-874-6500 for assistance.

Heart and Sold: How to Survive and Build a Recession-Proof Business (New York, NY: Atria Paperback, 2009)

The Housing Downturn, Picking Up the Pieces: A Guide for Estate Agents and Developers (London: Estates Gazette, 2009)

Shift: How Top Real Estate Agents Tackle Tough Times (New York, NY: McGraw Hill, 2009)

All Real Estate is Local: What You Need to Know to Profit in Real Estate – in a Buyer's and a Seller's Market (New York, NY: Currency Doubleday, 2007)

Prepare to Profit: Your Guide to Creating Wealth in any Real Estate Market (Murietta, GA: TamTam Press, 2007)

Real Estate Millions in Any Market: the Lowdown on No-down Investing (Hoboken, NJ: John Wiley & Sons, 2004)

Have an idea for a real estate topic? Send us your suggestions.

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.