Every market has its ups and downs, and real estate is certainly no exception. In difficult times, it is more important than ever to find your niche, to discover new marketing methods, and to explore how you can separate yourself from the competition. And whether you are a residential or commercial specialist, your clients will be looking to you for advice on coming out on top.
NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require the member's nar.realtor login.
Coronavirus and REALTORS®
The National Association of REALTORS® is aware that REALTORS® and consumers will be forced to change their business, buying, and selling habits in the midst of the Coronavirus pandemic. We know that there is an overwhelming amount of news and advice being circulated, and new information to process every day. To make sure our members have the most up-to-date information as possible, we have created a Coronavirus page, which can be accessed at https://www.nar.realtor/coronavirus.
Adjusting Your Strategies in a Changing Market
Housing Market Stays Tight as Homeowners Stay Put (Fox Business, Jan. 21, 2021)
Why Real Estate Will Be Stronger in 2021 (RISMedia, Jan. 14, 2021)
New Listings Can’t Keep Up with Insatiable U.S. Housing Demand, Driving Price Growth (Mansion Global, Jan. 14, 2021)
Compass Files for IPO (HousingWire, Jan. 11, 2021)
How the Rollout of COVID-19 Vaccines Could Help—and Hurt—the U.S. Housing Market (realtor.com®, Jan. 11, 2021)
4 Ways COVID-19 Has Changed Being a Real Estate Agent (Bigger Pockets, Jan. 7, 2021)
Working With Clients
In Strong Home Seller’s Market, iBuyers Find Fewer Takers (Bankrate, Jan. 8, 2021)
Even in Winter Slowdown, Seattle-Area Homebuyers Face Tough Market (The Seattle Times, Jan. 7, 2021)
What Luxury Transactions Will Look Like in 2021 (RISMedia, Dec. 27, 2020)
Pandemic Pushes People Out of the City (Smoky Mountain News, Nov. 18, 2020)
‘Simply Put, People Want to Move’: Zillow and Redfin Rebound as U.S. Housing Market Surges Again (GeekWire, Nov. 9, 2020)
These Pandemic-Related Housing and Design Trends Aren't Going Away (realtor.com®, Nov. 4, 2020)
Tips for Buyers and Sellers
The Property Line: Biden Housing Plans Include Down Payment Help (NerdWallet, Jan. 21, 2021)
First-Time Homebuyers Are Struggling to Get Offers Accepted. Here’s What You Can Do About It (NextAdvisor, Jan. 21, 2021)
5 Reasons to Wait to Negotiate Until After the Home Inspection (Bigger Pockets, Jan. 20, 2021)
As Prices Soar, 6 Tricks for Finding a House You Can Actually Afford (Money, Jan. 13, 2021)
What Does the Real Estate Market Look Like Today? Tips for 2021 Homebuyers (CBS 42, Jan. 4, 2021)
eBooks & Other Resources
The following eBooks and digital audiobooks are available to NAR members:
The Altman Close (Audiobook)
Positively Resilient (Kindle, eBook)
Housing Downturn (eBook)
The Upside of the Downturn (Kindle, eBook)
1,200 Great Sales Tips for Real Estate Pros (Kindle, eBook)
Real Estate Millions in Any Market (Kindle, eBook)
Shift (Kindle, eBook)
Surviving a Downturn (Kindle, eBook)
Thrive on Pressure (Kindle, eBook)
Timing the Real Estate Market (Kindle, eBook)
Books, Videos, Research Reports & More
The resources below are available for loan through the Library & Archives. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the library for a nominal fee of $10. Call the Library & Archives at 800-874-6500 for assistance.
Heart and Sold: How to Survive and Build a Recession-Proof Business (New York, NY: Atria Paperback, 2009)
The Housing Downturn, Picking Up the Pieces: A Guide for Estate Agents and Developers (London: Estates Gazette, 2009)
Shift: How Top Real Estate Agents Tackle Tough Times (New York, NY: McGraw Hill, 2009)
All Real Estate is Local: What You Need to Know to Profit in Real Estate – in a Buyer's and a Seller's Market (New York, NY: Currency Doubleday, 2007)
Prepare to Profit: Your Guide to Creating Wealth in any Real Estate Market (Murietta, GA: TamTam Press, 2007)
Real Estate Millions in Any Market: the Lowdown on No-down Investing (Hoboken, NJ: John Wiley & Sons, 2004)
Have an idea for a real estate topic? Send us your suggestions.
The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.