NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require the member's nar.realtor login.
Coronavirus and REALTORS®
The National Association of REALTORS® is aware that REALTORS® and consumers will be forced to change their business, buying, and selling habits in the midst of the Coronavirus pandemic. We know that there is an overwhelming amount of news and advice being circulated, and new information to process every day. To make sure our members have the most up-to-date information as possible, we have created a Coronavirus page, which can be accessed at https://www.nar.realtor/coronavirus.
Adjusting Your Strategies in a Changing Market
AI Tools Being Increasingly Put to Use in Real Estate Technology (Realty Biz News, Jun. 2, 2023)
AI is ideal for automating many of the time-consuming tasks that real estate agents typically handle. This can include tasks such as scheduling showings, sending out marketing materials, and managing paperwork. This frees up agents to focus on more important tasks, such as building relationships with clients and finding the right properties for their needs. AI scheduling tools are becoming increasingly available from a number of different providers. Some of these tools are free to use, while others might be available for paid use. It’s beneficial to explore a few options to discover which one will be the most useful for your needs.
What is Digital Curb Appeal and How Do You Get It? (U.S. News & World Report, Jan. 24, 2023)
Unlike physical curb appeal, digital curb appeal is about more than just the outside of the home. Buyers get a chance to look through your entire home virtually, so it’s important that digital curb appeal extends to every part of your home’s listing by creating a great subject for solid photography.Useful Tips for Networking in Real Estate Business (Realty Biz News, Jan. 17, 2023)
As you can see, networking in real estate business is crucial. By following the tips outlined in this post, you can effectively build and maintain a network of valuable connections in the industry. Whether you're looking to find new clients, learn about new properties, or simply stay up-to-date on industry trends, networking can help you achieve your goals.
How to Be the Real Estate Professional Your Clients Will Rely On (RISMedia, Jan. 4, 2023)
Allison Oster, a longtime Buffini & Company coach, says that she always reminds her clients that they must take care of themselves, mentally and physically. “I tell them that they need to have energy so that they can perform at their best for their clients,” she said.
7 Components of a Top-Notch Real Estate Website (Real Trends, Jan. 3, 2023)
Make sure to show your personality. Use written content to describe your services, culture, and values in an authentic way. Use photos of you and your team at events, in the community and with your clients. Minimize stock photos.
Working With Clients
How to Help Clients Find Open Houses in the Area (RISMedia, Jun. 2, 2023)
Open houses are often advertised on social media. Use the hashtag #openhouse with your location to find results. Search for the most recent posts to avoid out-of-date events.
How to Stay Top of Mind with Past Clients (Minnesota REALTORS®, Oct. 5, 2022)
“Opening the door to home ownership for a client shouldn’t close the door on your professional partnership. While you should celebrate the success, look at closing as a critical time to establish or reinforce your ongoing value to the client—value that you will add over the course of their homeownership tenure.”
What Your Customers Want from You to Make Their Purchasing Decisions (The Jim Allen Group, Oct. 4, 2022)
“What does it take to show them you’re the company for them? Typically, it takes a comprehensive branding or marketing campaign that helps them understand what your business and its products or services have to offer for their needs. Once you understand what it is a customer is looking for, start thinking about the ways it makes sense to communicate how you solve that problem for them. It may be through blog posts, email marketing campaigns, digital advertising, or social media. Give them exactly what they need to make informed decisions.”
Tips for Buyers and Sellers
How to Sell Your Home While Living in It (U.S. News & World Report, May 31, 2023)
Other things to consider when preparing for showing are children’s toys and pets, both of which can make a house very hard to show if they’re not kept up with. If your child is too young to keep their toys completely picked up, or you can’t take the dog for a walk during every showing, there are options.
Staging Your Home to Sell? Don't Forget These 5 Things (The Ascent, Feb. 1, 2023)
Is your home well lit? This could be due to light fixture choices and placements or due to plenty of windows (ideally at least some of them facing south, to collect the most natural light possible in the Northern Hemisphere). If you're staging to sell, it's a great idea to emphasize these features. Clean your chandelier, wash those windows, and when setting up for an open house (or real estate photos), make sure you're lighting the home well.
How to Save for a House (Without Changing Your Lifestyle) (The Mortgage Reports, Jan. 19, 2023)
When determining how to save for a house, set aside an afternoon to run through your bank and card statements. And cancel every subscription that you don’t really need.
Sellers Get Social! How Instagram Can Help Sell Your Home (realtor.com®, Jan. 5, 2023)
If you simply emulate a listing—a block of copy and photos with captions—people will keep scrolling. “The key is presenting highly engaging images that create emotional responses with potential buyers,” says Shaun Martin with Watson Buys in Denver. “We have had huge success by adding catchphrases that help buyers picture themselves relaxing in their new home. For example, on a picture of a beautiful bathroom, we might add ‘Relax after a hard day of work.’”
eBooks & Other Resources
The following eBooks and digital audiobooks are available to NAR members:
The 6 Enablers of Business Agility : How to Thrive in an Uncertain World (EBSCO eBook)
The Altman Close (Audiobook)
How to Develop Power and Confidence In Selling Real Estate (EBSCO eBook)
Leading People in Change : A Practical Guide (EBSCO eBook)
Real Estate Photography for Everybody : Boost Your Sales with Any Camera (EBSCO eBook)
Positively Resilient (eBook)
Housing Downturn (eBook)
The Upside of the Downturn (eBook)
1,200 Great Sales Tips for Real Estate Pros (eBook)
Cash in on the Coming Real Estate Crash: How to Protect Yourself From Losses Now, and Turn a Profit After the Bubble Bursts (eBook)
Real Estate Millions in Any Market (eBook)
Surviving a Downturn (eBook)
Thrive on Pressure (eBook)
Timing the Real Estate Market (eBook)
The Ultimate Sales Manager Playbook: Becoming a Successful Sales Leader (EBSCO eBook)
Books, Videos, Research Reports & More
The resources below are available for loan through the NAR Library & Archives. Login to the library catalog using your nar.realtor username and password. Members can have items mailed to them, or items can be made available for pickup at the REALTOR® Building in Chicago.
Heart and Sold: How to Survive and Build a Recession-Proof Business (New York, NY: Atria Paperback, 2009) HD1382 .F58 2009
The Housing Downturn, Picking Up the Pieces: A Guide for Estate Agents and Developers (London: Estates Gazette, 2009) HD598 .N67 2009
Shift: How Top Real Estate Agents Tackle Tough Times (New York, NY: McGraw Hill, 2009) HD1375 .K367 2009
All Real Estate is Local: What You Need to Know to Profit in Real Estate – in a Buyer's and a Seller's Market (New York, NY: Currency Doubleday, 2007) HD255 .L464 2007
Prepare to Profit: Your Guide to Creating Wealth in any Real Estate Market (Murietta, GA: TamTam Press, 2007) HG 4521 Al2
Real Estate Millions in Any Market: the Lowdown on No-Down Investing (Hoboken, NJ: John Wiley & Sons, 2004) HD255 .E3713 2004
Have an idea for a real estate topic? Send us your suggestions.
The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.