NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require the member's nar.realtor login.
Coronavirus and REALTORS®
The National Association of REALTORS® is aware that REALTORS® and consumers will be forced to change their business, buying, and selling habits in the midst of the Coronavirus pandemic. We know that there is an overwhelming amount of news and advice being circulated, and new information to process every day. To make sure our members have the most up-to-date information as possible, we have created a Coronavirus page, which can be accessed at https://www.nar.realtor/coronavirus.
Adjusting Your Strategies in a Changing Market
New Year, New You: Resolution to Break & Overcome Your Bad Work Habits (The American Genius, Jan. 5, 2022)
And, while it can be difficult sometimes, it’s always best to go into the New Year with a positive attitude. In order to do this, try cutting out simple things like gossiping about coworkers or placing blame on another department. By consciously knowing that you want to make an effort to improve your work persona and performance, you’ve already won half the battle.
Why Real Estate Agents Should Engage on Quora to Build Their Buying Audience (Realty Biz News, Jan. 5, 2022)
This is, of course, where having a presence on Quora can be incredibly beneficial for a real estate agent. Taking time and effort to consistently build up a reputation for answering real estate-related questions correctly, sharing insights into things like the home buying process, and simply showcasing a friendly and professional tone is an excellent way to establish yourself as a trustworthy expert in your chosen field.
Making Sense of the COVID Months (RISMedia, Jan. 3, 2022)
Rosey Koberlein, Chair, Long Realty, Tucson, Arizona: Based on our check of seasonality factors pre- and post-COVID, we think this year is going to be very similar to 2021. The driving factors are the same: short inventory, high demand and low rates—and we don’t see those changing markedly in the months ahead. We’re comfortable forecasting that business won’t be off the charts this year, but neither will there be a retreat.
Working With Clients
Checklist to List Your Home by Spring (RISMedia, Jan. 12, 2022)
With the help of your real estate agent, conduct an honest, thorough inspection of your house to make the strategic updates and repairs that will maximize your home’s value. Evaluating your home in advance will give you time to update the items that make sense to fix and prevent any surprises when a potential buyer brings in an inspector. It’s also essential to make surface updates, such as ensuring cabinet handles are tight, the lighting is uniform, scuffs are removed from the walls and paint is refreshed where necessary.
8 Staging Secrets from a Top Real Estate Professional (RISMedia, Jan. 10, 2022)
In many markets, you should be able to get a three to ten-time return on your staging investment. “I recently worked with a client who debated spending $5,000 on flooring. In the end, we convinced him to invest in the flooring and it resulted in a $150,000 price increase,” says Hart.
Chip Shortage Means Homes May No Longer Come with Basic Appliances (WRAL.com, Dec. 9, 2021)
Realtors say buyers should no longer expect to get certain appliances as part of the deal. "Before we didn’t have to ask, like, 'hey is the refrigerator staying?'" said Dana Ben, a local real estate agent. Ben said more homes are selling with appliances missing.
Tips for Buyers and Sellers
How To Choose the Right Location for a Home (The Balance, Jan. 12, 2022)
As realtors and home sellers will often attest, houses in school districts that post higher test scores and enjoy good reputations for their quality of education usually command higher prices. One study by economists and analysts at the Federal Reserve Bank of St. Louis found that “the price premium parents must pay to buy a house in an area associated with a better school increases as school quality increases.”
Be a Winner in Today’s Hot Real Estate Market (Consumer Reports, Feb. 2022) E
Search listings on Tuesdays and Wednesdays. In a hot market, deals for homes are often made over the weekend, with listings updated to “pending” or “in contract” at the start of the week, says real estate agent Slanker. Waiting till midweek to search online will spare you the disappointment of latching onto great homes that have already come and gone, and help you identify properties that might be languishing, with owners who may be more willing to negotiate on price or other terms.
How to Prep Your Home and Sell This Winter (Danberry, Jan. 7, 2022)
We've mentioned this many times in recent blogs, but we'll say it again: the vast majority of buyers need a home office. Don't have one? Think about where you would set one up if you needed it. Whether it be a small bedroom, a finished basement, or an area of your home that doesn't get much use, staging a space as an office will help buyers envision the potential.
The New Rules for Homebuyers and Sellers in the Age of Omicron: What to Expect in 2022 (realtor.com®, Jan. 5. 2022)
Most listing agents we spoke to see no shortage of buyers in their respective markets—particularly with more people taking on remote jobs than ever before. “There continues to be huge pent-up demand,” says Tami Bonnell, co-chair of EXIT Realty Corporate International.
eBooks & Other Resources
The following eBooks and digital audiobooks are available to NAR members:
The Altman Close (Audiobook)
Positively Resilient (eBook)
Housing Downturn (eBook)
The Upside of the Downturn (eBook)
1,200 Great Sales Tips for Real Estate Pros (eBook)
Cash in on the Coming Real Estate Crash: How to Protect Yourself From Losses Now, and Turn a Profit After the Bubble Bursts (eBook)
Real Estate Millions in Any Market (eBook)
Surviving a Downturn (eBook)
Thrive on Pressure (eBook)
Timing the Real Estate Market (eBook)
Books, Videos, Research Reports & More
The resources below are available for loan through the Library & Archives. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the library for a nominal fee of $10. Call the Library & Archives at 800-874-6500 for assistance.
Heart and Sold: How to Survive and Build a Recession-Proof Business (New York, NY: Atria Paperback, 2009) HD1382 .F58 2009
The Housing Downturn, Picking Up the Pieces: A Guide for Estate Agents and Developers (London: Estates Gazette, 2009) HD598 .N67 2009
Shift: How Top Real Estate Agents Tackle Tough Times (New York, NY: McGraw Hill, 2009) HD1375 .K367 2009
All Real Estate is Local: What You Need to Know to Profit in Real Estate – in a Buyer's and a Seller's Market (New York, NY: Currency Doubleday, 2007) HD255 .L464 2007
Prepare to Profit: Your Guide to Creating Wealth in any Real Estate Market (Murietta, GA: TamTam Press, 2007) HG 4521 Al2
Real Estate Millions in Any Market: the Lowdown on No-Down Investing (Hoboken, NJ: John Wiley & Sons, 2004) HD255 .E3713 2004
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