Challenging Markets


Every market has its ups and downs, and real estate is certainly no exception. In difficult times, it is more important than ever to find your niche, to discover new marketing methods, and to explore how you can separate yourself from the competition. And whether you are a residential or commercial specialist, your clients will be looking to you for advice on coming out on top.


We've already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.

Handouts for Consumers

Whether the market is cold or hot, knowledge is key. REALTOR® Magazine has a collection of great handouts for consumers — both buyers and sellers — for you to customize and share. Topics include: 10 Ways to Prepare for Homeownership, 6 Creative Ways to Afford a Home, How to Improve the Odds of an Offer, Does Moving Make Sense? and many more.

Adjusting Your Strategies in a Changing Market

13 Marketing Strategies Real Estate Investors Can Use To Improve Their Business (Forbes, Mar. 2018)

How to Survive a Market Downturn as a Real Estate Agent (Inman, Feb. 2018)

From Bullish To Bearish: Tips To Prepare For The Inevitable Real Estate Downturn (Bisnow, Feb. 2018)

What Will the Housing Market Look Like in the Next Recession? (US News, Sep. 2017)

Is a listing in the pocket worth two in the MLS? (REALTOR® Magazine, June 2013)

You Survive the Next Downturn Now (ULI, Oct. 14, 2013)

Working With Clients

Spring Survival Guide for Buyer’s Agents (REALTOR® Magazine, Mar. 2018)

Top 7 Things to Tell Your Real Estate Buyer Clients Early On (the balance, Feb. 2018)

Client Communications Aren’t One-Size-Fits-All (REALTOR® Magazine, Sept. 2017)

Seven Real Estate Customer Service Best Practices and Principles for Agents And Firms (Forbes, Jul. 2017)

How To Set Expectations With Clients (REALTOR® Magazine, Jan. 2016)

'Mistakes' That Are Good for Business (REALTOR® Magazine, Jan. 2016)

How to negotiate with tenants in a tough economy (Journal of Property Management, July/Aug. 2009) E

Pricing Strategies for Tough Sellers (RealtyTimes, Sept. 9, 2013)

5 Ways to Keep a Positive Outlook (REALTOR® Magazine, May 2013)

Tips for Buyers and Sellers

5 Tips to Help You Buy a Home in a Competitive Market (U.S. News, Jan. 2018)

5 Tips for Buyers in a Tight Housing Market (National Association of REALTORS®, May 2017)

Selling Your Home in a Down Market (NOLO, Sep. 2017)

Make Your Buyers Shop Smarter: 3 Tips (REALTOR® Magazine, Jan. 26, 2016)

Tips for buyers in a fierce seller’s market (Washington Post, May 15, 2013)

7 reasons your house isn’t selling (US News, Mar. 26, 2013)

eBooks & Other Resources

The following eBooks and digital audiobooks are available to NAR members:

Housing Downturn (eBook)

The Upside of the Downturn (Kindle, Audiobook, eBook)

Surviving a Downturn (Kindle, eBook)

The 10-Minute Stress Stress Manager (Audiobook)

1,200 Great Sales Tips for Real Estate Pros (Kindle, eBook)

Cash in on the Coming Real Estate Crash: How to Protect Yourself From Losses Now, and Turn a Profit After the Bubble Bursts (eBook)

Real Estate Millions in Any Market (Kindle, eBook)

Shift (eBook)

Surviving a Downturn (Kindle, eBook)

Thrive on Pressure (eBook)

Timing the Real Estate Market (eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.

Shift: how top real estate agents tackle tough times (New York, NY: McGraw Hill, 2009)

Prepare to profit: your guide to creating wealth in any real estate market (Murietta, GA: TamTam Press, 2007)

Real Estate Millions in Any Market: the Lowdown on No-down Investing (Hoboken, NJ: John Wiley & Sons, 2004)

Have an idea for a real estate topic? Send us your suggestions.

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.


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