Every market has its ups and downs, and real estate is certainly no exception. In difficult times, it is more important than ever to find your niche, to discover new marketing methods, and to explore how you can separate yourself from the competition. And whether you are a residential or commercial specialist, your clients will be looking to you for advice on coming out on top.
NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.
Coronavirus and REALTORS®
The National Association of REALTORS® is aware that REALTORS® and consumers will be forced to change their business, buying, and selling habits in the midst of the Coronavirus pandemic. We know that there is an overwhelming amount of news and advice being circulated, and new information to process every day. To make sure our members have the most up-to-date information as possible, we have created a Coronavirus page, which can be accessed at https://www.nar.realtor/coronavirus.
Adjusting Your Strategies in a Changing Market
3D Tours, Remote Signings: How Coronavirus is Changing Homebuying this Spring (USA Today, Mar. 24, 2020)
Real Estate’s Spring Sales Season Slows to a Trickle (The New York Times, Mar. 24, 2020)
Virtual Reality’s Role in Global Real Estate Market Expands Due to Coronavirus (Barron’s, Mar. 23, 2020)
Coronavirus: A Guide for REALTORS® (National Association of REALTORS®, Mar. 19, 2020)
How Coronavirus is Impacting Luxury Real Estate (Forbes, Mar. 19, 2020)
Coronavirus: How Brokerages are Responding and Adapting (RISMedia, Mar. 18, 2020)
Working With Clients
Coronavirus Complicates Home Buying and Mortgage Refinancing (The New York Times, Mar. 24, 2020)
Mortgage Closings at Risk as Coronavirus Shutters Title and Recording Offices (CNBC, Mar. 24, 2020)
Brokerage Says Home Video Tour Requests Spike 500% (REALTOR® Magazine, Mar. 24, 2020)
Open House Guidance During Covid-19 (National Association of REALTORS®, Mar. 20, 2020)
Tips for Buyers and Sellers
Should You Buy a House During the Coronavirus Pandemic? (House Beautiful, Mar. 24, 2020)
5 Tips for Selling Your Home During the Coronavirus Pandemic (Forbes, Mar. 24, 2020)
Coronavirus: Resources for Property Owners (National Association of REALTORS®, Mar. 20, 2020)
How the Coronavirus is Affecting Home Buyers and Sellers Right Now (realtor.com®, Mar. 19, 2020)
Buying a House Remotely: A Step-by-Step Guide (Investopedia, Jun. 7, 2019)
eBooks & Other Resources
The following eBooks and digital audiobooks are available to NAR members:
Housing Downturn (eBook)
The Upside of the Downturn (Kindle, eBook)
The 10-Minute Stress Stress Manager (Audiobook)
1,200 Great Sales Tips for Real Estate Pros (Kindle, eBook)
Real Estate Millions in Any Market (Kindle, eBook)
Surviving a Downturn (Kindle, eBook)
Thrive on Pressure (Kindle, eBook)
Timing the Real Estate Market (Kindle, eBook)
Work Well from Home (eBook, Kindle)
Books, Videos, Research Reports & More
The resources below are available for loan through the Library & Archives. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the library for a nominal fee of $10. Call the Library & Archives at 800-874-6500 for assistance.
Heart and Sold: How to Survive and Build a Recession-Proof Business (New York, NY: Atria Paperback, 2009)
The Housing Downturn, Picking Up the Pieces: A Guide for Estate Agents and Developers (London: Estates Gazette, 2009)
Shift: How Top Real Estate Agents Tackle Tough Times (New York, NY: McGraw Hill, 2009)
All Real Estate is Local: What You Need to Know to Profit in Real Estate – in a Buyer's and a Seller's Market (New York, NY: Currency Doubleday, 2007)
Prepare to Profit: Your Guide to Creating Wealth in any Real Estate Market (Murietta, GA: TamTam Press, 2007)
Real Estate Millions in Any Market: the Lowdown on No-down Investing (Hoboken, NJ: John Wiley & Sons, 2004)
Have an idea for a real estate topic? Send us your suggestions.
The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.