Challenging Markets


Every market has its ups and downs, and real estate is certainly no exception. In difficult times, it is more important than ever to find your niche, to discover new marketing methods, and to explore how you can separate yourself from the competition. And whether you are a residential or commercial specialist, your clients will be looking to you for advice on coming out on top.


NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.

Handouts for Consumers

Whether the market is cold or hot, knowledge is key. REALTOR® Magazine has a collection of great handouts for consumers — both buyers and sellers — for you to customize and share. Topics include: 10 Ways to Prepare for Homeownership, 6 Creative Ways to Afford a Home, How to Improve the Odds of an Offer, Does Moving Make Sense? and many more.

Adjusting Your Strategies in a Changing Market

9 Ways to Survive (and Thrive) During the Next Market Crash (BiggerPockets, Jan. 16, 2019)

How Recession-Proof Is Real Estate? (RISMedia, Nov. 4, 2018)

13 Marketing Strategies Real Estate Investors Can Use to Improve Their Business (Forbes, Mar. 5, 2018)

How to Survive a Market Downturn as a Real Estate Agent (Inman, Feb. 21, 2018)

From Bullish to Bearish: Tips To Prepare for the Inevitable Real Estate Downturn (Bisnow, Feb. 19, 2018)

What Will the Housing Market Look Like in the Next Recession? (US News, Sep. 11, 2017)

Working With Clients

Answering Clients’ Most Pressing Questions This Spring (REALTOR® Magazine, May 9, 2019)

Things to Tell Your Real Estate Buyer Clients (the balance, May 6, 2019)

How to Price a Home in a Seller's Market: Go Low, or Shoot for the Stars? (®, Aug. 28, 2018)

How to Set Client Expectations in a Hot Real Estate Market (Inman, Jul. 3, 2018)

Spring Survival Guide for Buyer’s Agents (REALTOR® Magazine, Mar. 2018)

Client Communications Aren’t One-Size-Fits-All (REALTOR® Magazine, Sept. 2017)

Seven Real Estate Customer Service Best Practices and Principles for Agents And Firms (Forbes, Jul. 2017)

Tips for Buyers and Sellers

Cooling Down of Housing Market Could Be Good News for Buyers (Washington Post, Nov. 14, 2018)

What Home Buyers and Sellers Need to Know About Today's Crazy Housing Market (®, Oct. 29, 2018)

How Buyers Can Make the Most of a Tough Housing Market (Knowledge@Wharton Blog, Apr. 13, 2018)

5 Tips to Help You Buy a Home in a Competitive Market (U.S. News, Jan. 9, 2018)

5 Tips for Buyers in a Tight Housing Market (National Association of REALTORS®, May 12, 2017)

Selling Your Home in a Down Market (NOLO, Sep. 2017)

eBooks & Other Resources

The following eBooks and digital audiobooks are available to NAR members:

Housing Downturn (eBook)

The Upside of the Downturn (Kindle, eBook)

The 10-Minute Stress Stress Manager (Audiobook)

1,200 Great Sales Tips for Real Estate Pros (Kindle, eBook)

Cash in on the Coming Real Estate Crash: How to Protect Yourself From Losses Now, and Turn a Profit After the Bubble Bursts (eBook)

Real Estate Millions in Any Market (Kindle, eBook)

Shift (eBook)

Surviving a Downturn (Kindle, eBook)

Thrive on Pressure (Kindle, eBook)

Timing the Real Estate Market (Kindle, eBook)

Books, Videos, Research Reports & More

The resources below are available for loan through the Library & Archives. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the library for a nominal fee of $10. Call the Library & Archives at 800-874-6500 for assistance.

Heart and Sold: How to Survive and Build a Recession-Proof Business (New York, NY: Atria Paperback, 2009)

The Housing Downturn, Picking Up the Pieces: A Guide for Estate Agents and Developers (London: Estates Gazette, 2009)

Shift: How Top Real Estate Agents Tackle Tough Times (New York, NY: McGraw Hill, 2009)

All Real Estate is Local: What You Need to Know to Profit in Real Estate – in a Buyer's and a Seller's Market (New York, NY: Currency Doubleday, 2007)

Prepare to Profit: Your Guide to Creating Wealth in any Real Estate Market (Murietta, GA: TamTam Press, 2007)

Real Estate Millions in Any Market: the Lowdown on No-down Investing (Hoboken, NJ: John Wiley & Sons, 2004)

Have an idea for a real estate topic? Send us your suggestions.

The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.



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Voice for Real Estate: January 6, 2020

Get takeaways from NAR's first-ever Real Estate Forecast Summit and annual conference; learn about key federal budget wins for real estate; and more.