Every market has its ups and downs, and real estate is certainly no exception. In difficult times, it is more important than ever to find your niche, to discover new marketing methods, and to explore how you can separate yourself from the competition. And whether you are a residential or commercial specialist, your clients will be looking to you for advice on coming out on top.
NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require the member's nar.realtor login.
Coronavirus and REALTORS®
The National Association of REALTORS® is aware that REALTORS® and consumers will be forced to change their business, buying, and selling habits in the midst of the Coronavirus pandemic. We know that there is an overwhelming amount of news and advice being circulated, and new information to process every day. To make sure our members have the most up-to-date information as possible, we have created a Coronavirus page, which can be accessed at https://www.nar.realtor/coronavirus.
Adjusting Your Strategies in a Changing Market
Three Ways to Thrive as a Real Estate Agent (Forbes, Sep. 25, 2020)
The Luxury Air Business is Booming — as Many Californians Struggle to Breathe (The Philadelphia Inquirer, Sep. 24, 2020)
How to Safely Market Real Estate During COVID (Realty Biz News, Sep. 24, 2020)
Inbound New York Buyers Boost Miami Soaring Home Sales in August (World Property Journal, Sep. 23, 2020)
Maine Home Prices Up 17% as Sales to Out-of-State Buyers Increase (Sun Journal, Sep. 23, 2020)
Missoula Housing Supply at 'Historically Low Levels’ (Montana Public Radio, Sep. 22, 2020)
"Amazon Room" Becomes Hot Amenity for Hollywood Homebuyers Amid Pandemic (The Hollywood Reporter, Sep. 22, 2020)
Bright MLS: Pandemic Redefines Home-Buying Safety Needs (RISMedia, Sep. 21, 2020)
Americans Want Homes, but There Have Rarely Been Fewer for Sale (Mansion Global, Sep. 21, 2020)
We Are Living in the Weirdest Real Estate Market Ever (D Magazine, Sep. 17, 2020)
Working With Clients
The Ultimate Guide to Ditching the City and Moving to the Suburbs (Money, Sep. 22, 2020)
Money Monday: Real Estate Market is Hot for Buyers and Sellers Right Now (WFSB, Sep. 21, 2020)
‘Refugee Buyers’ Add to Surge in Real Estate in County, State (County 17, Sep. 17, 2020)
COVID-19: Many Working Remotely in NYC Looking for 'Winter Homes' in Suburbs (Daily Voice, Sep. 8, 2020)
Tips for Buyers and Sellers
6 Upgrades That'll Help Sell Your Home During the Pandemic—and Beyond (realtor.com®, Sep. 24, 2020)
'Home Sweet Home Office' Impacts Buyers' Real Estate Priorities During Pandemic (St. Cloud Times, Sep. 24, 2020)
How We Bought a House That Wasn't for Sale (and How You Can, Too) (realtor.com®, Sep. 23, 2020)
The Market Forces That are Working Against First-Time Home Buyers (The Street, Sep. 21, 2020)
It's a Great Time to Be a Seller in the Local Real Estate Market (The Daily Sentinel, Sep. 20, 2020)
Business Newsletter: How to Buy a home During the Pandemic (Los Angeles Times, Sep. 15, 2020)
eBooks & Other Resources
The following eBooks and digital audiobooks are available to NAR members:
The Altman Close (Audiobook)
Positively Resilient (Kindle, eBook)
Housing Downturn (eBook)
The Upside of the Downturn (Kindle, eBook)
1,200 Great Sales Tips for Real Estate Pros (Kindle, eBook)
Real Estate Millions in Any Market (Kindle, eBook)
Shift (Kindle, eBook)
Surviving a Downturn (Kindle, eBook)
Thrive on Pressure (Kindle, eBook)
Timing the Real Estate Market (Kindle, eBook)
Books, Videos, Research Reports & More
The resources below are available for loan through the Library & Archives. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the library for a nominal fee of $10. Call the Library & Archives at 800-874-6500 for assistance.
Heart and Sold: How to Survive and Build a Recession-Proof Business (New York, NY: Atria Paperback, 2009)
The Housing Downturn, Picking Up the Pieces: A Guide for Estate Agents and Developers (London: Estates Gazette, 2009)
Shift: How Top Real Estate Agents Tackle Tough Times (New York, NY: McGraw Hill, 2009)
All Real Estate is Local: What You Need to Know to Profit in Real Estate – in a Buyer's and a Seller's Market (New York, NY: Currency Doubleday, 2007)
Prepare to Profit: Your Guide to Creating Wealth in any Real Estate Market (Murietta, GA: TamTam Press, 2007)
Real Estate Millions in Any Market: the Lowdown on No-down Investing (Hoboken, NJ: John Wiley & Sons, 2004)
Have an idea for a real estate topic? Send us your suggestions.
The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.