NAR Directors Increase Assessment for Ad Campaign

“That’s Who We R” Continues

The member assessment used to fund That’s Who We R—the national ad campaign from the National Association of REALTORS®—will be $45 per year beginning in 2023.

That's Who We R

Since it was launched in 2019, That’s Who We R has won 42 advertising industry awards. Using the REALTOR® Code of Ethics as its foundation, the campaign demonstrates that REALTORS® provide unparalleled service and a higher-level commitment that consumers can’t experience through listing apps and non-member agents. The campaign’s television and radio ads, social media placements, content partnerships, and more combine to give REALTORS® brand exposure on a national scale.

Despite increasing media inflation rates, the special assessment for the consumer ad campaign has remained flat at $35 per year since 2009.NAR’s Budget Review Team and Finance Committee, meeting in March, recommended an increase to continue to keep the brand top of mind with consumers and to drive home the REALTOR® difference. NAR’s Board of Directors approved the $10 per year increase at its May 6 meeting.

The $45 per year remains in place through 2027.

Watch the current campaign spots and download campaign assets to use in your own marketing at