Spaces to Places

Transforming Public Spaces into Vibrant Places for the Community.

Fall 2017: Why Should REALTORS® Care About Placemaking?

As a follow up to may last post "So What Exactly is Placemaking?", which was a re-post to acquaint folks who just found this blog about placemaking,  here is another re-post with some updates.   It is to show REALTORS® why they should care about Placemaking and to become engaged in placemaking projects in their communities.

Placemaking can be undertaken by anyone in a community so why not have a REALTOR® Association, and its REALTOR® members, take the lead or initiative in a project.

Initiating and developing a Placemaking project would not only help to enhance and improve a neighborhood and make it a better place to live, but it may also to help increase the value of homes in the community.  Hence, why a REALTOR® should care about placemaking.


Placemaking can also help to strengthen partnerships between REALTOR® associations and communities, organizations, and government agencies.  And engaging in placemaking activities can let the community know that REALTORS® care about making a community a better place to live.

Placemaking can be a catalyst to revitalize a neighborhood and make that neighborhood more desirable. It could be a way to to breathe new life into a local real estate market.  Placemaking is an opportunity to make a difference in a community by transforming a place where no one goes into one that is a destination.

Before After Alley

Think of the unused, underused and vacant spaces in your community - the "eyesores".  Beyond their unwelcoming appearance, many are associated with crime and depressed real estate values.  How do these areas affect the value of homes around them? Are homes around these areas more difficult to sell?  If so, maybe it's time to change that.


For the Michigan Association of REALTORS®, the connection between real estate and Placemaking is clear. Placemaking strategies that include green spaces and cultural amenities can help drive demand in today’s marketplace.

REALTOR® Gil White, a Placemaking proponent in Michigan, believes that REALTORS® can help to improve the value and quality of the built environment that either has been built or will be newly developed, or adaptively re-used, by becoming involved in Placemaking in their community.   “Our role as REALTORS® is much greater than simply helping folks buy and sell houses.  We owe it to our clients to help them find or keep their homes in cities, towns and rural communities that have appealing and sustainable plazas, efficient and convenient transportation, walkable main streets, green spaces, thriving shops and cultural amenities.  Those are the qualities of Placemaking that are driving demand in today’s real estate marketplace.”

Realtors working

It makes sense for REALTOR® Associations to get involved in Placemaking, because Placemaking begins at the community level, and, “after all, REALTORS® are the eyes and ears of communities,” says Kathie Feldpausch, senior vice president of the Michigan Association of REALTORS®.  She believes “real estate is local” and that “REALTORS® are in the neighborhood all the time and are aware of or directly involved with the groups doing these projects.  They sell place.”

Placemaking in Michigan
Placemaking in Michigan

Beth Foley, 2013 Michigan Association of REALTORS® President, goes on to say that “REALTORS® spend a great deal of time selling ‘place.’ There is no other private sector group better situated to help inform and advance the discussion on Placemaking than the REALTOR® community. There is a positive correlation between Placemaking elements and local housing choices.  Obviously places in higher demand can command higher prices.”

And, the Project for Public Spaces (PPS) believes that real estate professionals can be natural placemakers because they are passionate about their communities and have the communication skills and initiative that can catalyze Placemaking.  Ethan Kent, Vice President of PPS, says “REALTORS® are often among a community’s most engaged and concerned citizens. They can quickly see how a Placemaking approach can generate local commitment and investment, short-term, low-cost improvements and long-term sustainability and resilience.”


Many Placemaking activities are not that difficult to plan and organize, but it a takes a champion, someone who recognizes the benefits of Placemaking and brings the right folks to the table. Someone has to get the ball rolling. That someone can be you.


Community Outreach Programs

Housing Opportunity Grant
Housing Opportunity Grants support state and local REALTOR® Associations’ affordable housing activities. The goal of the program is to position REALTORS® as leaders in improving their communities by creating affordable housing

Smart Growth Grant
Smart growth is an approach to development that encourages a mix of building types and uses, diverse housing and transportation options, development within existing neighborhoods, and community engagement. The Smart Growth Program offers state and local REALTOR® Associations to way to engage with government officials, community partners and the general public in planning and designing community’s future.

Planned diversity initiatives makes good business sense. REALTOR® Associations with well-planned diversity programs create a stronger sense of community, particularly in neighborhoods with high concentrations of foreign-born and minority residents who are moving up the socioeconomic ladder and are buying homes.

NAR Placemaking Resources

Placemaking Guide: A Guide to Transform a Public Space into a Community Place
REALTORS® and state and local association staff can learn the details of Placemaking, the kinds of projects placemaking entails, how to organize them, and where to go for assistance and resources.

Placemaking Webinar Series
Our Placemaking Webinar Series will provide more in depth information on the various types of Placemaking and how REALTORS® were involved in Placemaking activities in their communities.

Placemaking Grant
The Placemaking Grant funds the creation of new public spaces, like pocket parks, trails & gardens, in a community. The grant focuses on “lighter, cheaper, quicker” placemaking projects, which can be built under a year and cost less  than $200,000.

Comment Policy

The opinions expressed in reader comments sections on this website are those of the reader and not NAR or REALTOR® Magazine.

Smart Growth

The healthier a community, the better the environment for REALTORS®. Keeping a community attractive, livable and functioning well is a complex task.