Spaces to Places

Transforming Public Spaces into Vibrant Places for the Community.

Written by Lawrence Houstoun, AICP

I am a member of the International Economic Development Council (IEDC). IEDC has started to recognize placemaking as a way to help revitalize communities and to advance the economic development of an area.

In a recent issue of ED | NOW, there was an article entitled "Making Small or Unusual Spaces into Great Public Places". Here is a re-post of a project detailed in the article discussing pop-up parks at vacant lots in Philadelphia, PA.

This would be a great idea for any community trying address vacant properties.

What to do with a half-dozen vacant lots with residential and commercial potential but no immediate takers? The south end of Center City has been slowly adding new households, with signs of new residents and fresh paint. However, the vacant lots, taken together, were too large for a small firm to redevelop.

Enter the Pennsylvania Horticultural Society (PHS), which took the initiative to convert this underutilized urban space into a temporary “pop-up park.” Once-foreboding empty lots were transformed into vibrant places for neighbors to meet, chat, and enjoy food and drink together. PHS found sponsors who provided tables, chairs, and planters in exchange for advertising rights. Organizers also produced a food counter staffed by local small businesses and secured legal approval to serve beer.

The PHS park is one of several popular, small, sometimes seasonal parks, usually less than an acre in size. Once landscaped, otherwise disused, bleak spaces become welcoming environments. The PHS pop-up park soon became the newest place to be. Pop-ups can serve as an antidote to the fear that often plagues urban revitalization; a lack of activity, generally, generates more empty places. The temporary beer garden generated its own success.

A typical pop-up is carved out of surplus parking spaces. Some pop-ups are composed of as little as one curb parking space plus two or three seats; others have enough seating and tables to serve as many as 30 people. The spaces are made more popular by allowing food trucks and beverage dispensers to sell food and drinks. Sponsors have been successful in convincing business to donate tables and chairs, often with opportunities for advertising and promotion. These seasonal enhancements are typically active from April to October.

Business improvement districts (BIDs) are a popular, reliable tool to encourage pop-ups to pop up. A typical BID begins with a group of businesses coming together in an effort to improve the image and vitality of the neighborhoods in which they operate. Property owners in a BID agree to pay higher taxes in exchange for specified neighborhood improvements. A BID must engage private investors, have a defensible plan, and set a reasonable assessment rate in order to be successful.

In Philadelphia, University City and Center City each have applied business improvement district powers for these purposes. Another BID took over a parking lot alongside a major train station, providing an additional landscaped place to pause in the midst of a densely built environment. There are approximately 2,000 BIDs currently operating across the country.

Regardless of whether they are year-round or seasonal, pop-up parks fill vacant real estate with activity that draws happy crowds, creating community meeting spaces and projecting a welcoming atmosphere that lessens apprehension of certain neighborhoods. The resounding popularity of these pop-ups underscore the utility of thinking small, fun, and frequent in planning leisure spaces in dense, highly pedestrian urban centers.

Advertisement

Community Outreach Programs

Housing Opportunity Grant
Housing Opportunity Grants support state and local REALTOR® Associations’ affordable housing activities. The goal of the program is to position REALTORS® as leaders in improving their communities by creating affordable housing
opportunities.

Smart Growth Grant
Smart growth is an approach to development that encourages a mix of building types and uses, diverse housing and transportation options, development within existing neighborhoods, and community engagement. The Smart Growth Program offers state and local REALTOR® Associations to way to engage with government officials, community partners and the general public in planning and designing community’s future.

Diversity
Planned diversity initiatives makes good business sense. REALTOR® Associations with well-planned diversity programs create a stronger sense of community, particularly in neighborhoods with high concentrations of foreign-born and minority residents who are moving up the socioeconomic ladder and are buying homes.

NAR Placemaking Resources

Placemaking Guide: A Guide to Transform a Public Space into a Community Place
REALTORS® and state and local association staff can learn the details of Placemaking, the kinds of projects placemaking entails, how to organize them, and where to go for assistance and resources.

Placemaking Webinar Series
Our Placemaking Webinar Series will provide more in depth information on the various types of Placemaking and how REALTORS® were involved in Placemaking activities in their communities.

Placemaking Grant
The Placemaking Grant funds the creation of new public spaces, like pocket parks, trails & gardens, in a community. The grant focuses on “lighter, cheaper, quicker” placemaking projects, which can be built under a year and cost less  than $200,000.

Comment Policy

The opinions expressed in reader comments sections on this website are those of the reader and not NAR or REALTOR® Magazine.

Smart Growth

The healthier a community, the better the environment for REALTORS®. Keeping a community attractive, livable and functioning well is a complex task.