Economists' Outlook

Housing stats and analysis from NAR's research experts.

Video Increasingly Important in the Home Search

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  • According to the Digital House Hunt, a joint report between NAR Research and Google, there is an opportunity for REALTORS® to market to home shoppers in online video environments.
  • New home buyers place an emphasis on virtual tours and videos showcasing properties and communities.
  • Finding an agent and agent related searches on YouTube grew 46% year-over-year.
  • Number of agent-related videos on YouTube:
    • 19,200 results for how to find a real estate agent;
    • 88,400 for real estate agent;
    • 118,000 for buying a home
  • Home buyers who purchased previously owned homes are more likely to bring their online research offline by walking through or driving by a home they viewed online.
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