Economists' Outlook

Housing stats and analysis from NAR's research experts.

NEW: The Research Update Report Keeps You Informed on the Latest Housing Indicators

A new monthly report, the Research Update, consolidates the latest data on the housing market and other important economic information in one short, easy-to-read report. Following these economic and housing indicators is beneficial for a number of reasons:

  1. Market Knowledge: Keeping track of the latest updates allows you to stay informed about the current state of the market. This can help you to understand market trends, identify emerging opportunities, and anticipate potential challenges. By being well-informed, you can provide valuable insights and guidance to your clients, positioning yourself as a knowledgeable and trustworthy real estate professional.
  2. Client Service: This data provides you with valuable information to better serve your clients. By staying updated on market conditions, you can offer practical advice on pricing, timing, and strategies for negotiation. Understanding the economic factors influencing the housing market allows you to provide clients with accurate and realistic expectations as their guide in the buying and selling process.
    • Our data shows that 93% of buyers considered an agent's knowledge of the purchase process, and 91% of buyers considered an agent's knowledge of the real estate market as very important.
  3. Market Positioning: By monitoring the latest data, you can position yourself strategically in the market. You will be better able to identify niche markets, target specific buyer segments, and focus on areas experiencing growth. This will allow you to tailor your marketing efforts and specialize in areas with the potential for higher demand or better returns, giving you a competitive edge and making sure your clients see you as the market expert.
    • Eighty-two percent of first-time buyers felt their agent had helped them understand the buying process better, and 48% felt their agent had helped them negotiate a better sales contract.
  4. Investment Opportunities: The latest data can help you identify investment opportunities for your clients or even for yourself. By staying updated on market trends, you can identify emerging markets or areas experiencing economic growth. This knowledge can assist your clients in making informed investment decisions and help you expand your own investment portfolio.
    • Eighty-eight percent of all home buyers reported they view purchasing a home as a good financial investment.
  5. Navigating Challenges: Market data also provides insights into potential risks and challenges in the market. By being aware of factors such as interest rate changes, employment trends, or mortgage rate changes, you can anticipate and mitigate potential risks for your clients. This kind of proactive approach can demonstrate commitment to protecting your clients' interests and helps build trust and long-term relationships.
    • Eighty-six percent of recent buyers found their real estate agent to be a very or somewhat useful information source.
Following the latest housing market data is essential for staying informed, providing excellent client service, identifying opportunities, positioning yourself in the market, and mitigating risks. By staying updated on these indicators, you can enhance your market knowledge, provide valuable insights to clients, and make informed decisions to succeed in the ever-changing real estate industry. The Research Update report provides an easy and quick way to stay informed.