Economists' Outlook

Housing stats and analysis from NAR's research experts.

Energy efficiency is an important feature for home buyers. NAR’s 2010 Profile of Home Buyers and Sellers includes some interesting data about buyers’ preferences for energy efficient features in a home. Study findings show that:

  • Buyers in the East South Central and West South Central tended to place the highest premium on heating and cooling costs with 47.1 percent and 47.5 percent of buyers, respectively, saying that these costs were a very important feature.
  • Environmental efficiency has become an increasingly important factor in home buying decisions due to rising energy costs. Heating and cooling costs were at least “somewhat” important to 88 percent of all buyers.
  • Both first-time and repeat buyers recognize the importance of heating cooling costs with 89.1 percent and 86.8 percent, respectively, saying these costs were very or somewhat important.
  • For more information on the Profile of Home Buyers and Sellers go to: http://realtors.org/research/research/home_buyers_sellers_maps

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