Market Conference Delivers Positive News for Members

At its first annual “Future of the Housing Market and Real Estate Technology” conference in February, the San Mateo County Association of REALTORS®, Calif., aimed to answer the critical question: “How’s the market?”

Nearly 120 attendees listened to three 45-minute presentations, ate a boxed lunch, and participated in a two-hour mini-REBarCamp, which is an open discussion forum for attendees to create conversations on various hot topics. REBarCamp topics ranged from, “How to Use Social Media for Lead Generation” to “Short sales: Outsourcing The Work To Carry a Larger Load.” The conference featured 10 exhibitors and cost $25 per person.

In addition to understanding market trends and statistics, the conference also focused on new ways REALTORS® can disseminate this information to home buyers.

Some tips from presenters on getting the word out on the market included

  1. developing a Web presence that mixes both search engine and social media optimization;
  2. becoming a trusted adviser online via a Web site, blog and social channels, such as Facebook, LinkedIn, Twitter, and YouTube; and
  3. developing a content marketing plan that includes a target audience and the type of information they need.

“This conference gave our members what they needed at the right time: positive news and stats about the approaching spring market that they can share with clients, along with solid tech tips they can use to market their business in 2011,” said Steve Blanton, the association’s EO.

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