Facebook posts boasting the vitality of Orlando and its housing market generate a tremendous amount of likes and shares among the members of the Orlando Regional REALTOR® Association. In fact, social media posts that get the greatest engagement are those that are specifically designed for members to pass along to their consumer followers.

“Market-related content and ‘Orlando is a fabulous place to live’ content are our best performers on social media,” says Lisa ­McDuffie, the association’s communications manager. “We almost always include some sort of ‘Call Your REALTOR®’ language in our posts so that members recognize them as content to spread to consumers.”

The association’s social media materials, distributed on Facebook, Twitter, Instagram, YouTube, Pinterest, and LinkedIn refer readers back to the association’s REALTOR®-branded, consumer-focused website, Orlandorealtors.com, which also features a “find a REALTOR®” member directory and houses a wealth of area market information for buyers, sellers, and renters.