Commercial Resources for Associations

Not sure where to start? Email commercial@nar.realtor and we will get you in touch with who on our team can best assist. We are here to help you and your members thrive in commercial real estate!

NAR research shows approximately thirty percent of REALTORS® will complete one or more commercial transactions each year. NAR can help you communicate to and engage these members with resources and information to help them grow their business and professionalism.

Take time to explore the full range of resources available to your association. Whether you have an active commercial structure or are looking into building one, these sections provide information on all aspects of Commercial association management. Using the Commercial Services Accreditation benchmarks to assess your association’s current level of services is a great starting point!

Explore the full range of commercial resources and services available to your association. NEW! Use the provided Executive Summary and share graphics to engage members and promote commercial real estate within your community!

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Accreditation, Awards, Grants & Resources

Learn how your association can promote commercial real estate and get recognized by NAR!

Commercial Services Accreditation

Your association can be recognized by NAR for a commitment to offering commercial services, programs and benefits for members. This prestigious achievement not only can help you retain your current members, but is also part of a strong membership recruitment plan. Learn more: Commercial Services Accreditation.

National Commercial Awards

Every year in the Fall, NAR honors accomplished REALTORS® in commercial real estate by celebrating their local achievement on a national level. Learn more about how you can take this opportunity to recognize an award-winning commercial professional from your association on the National Commercial Awards page.

Commercial Innovation Grants

This program assists REALTOR® associations with funding for new services or programs that have a direct commercial member benefit and add value. The application and funding process is held at the beginning of each year, however resources may be available at other times.

Learn about commercial innovation grants

REALTOR® Party – Community Outreach Grants

Funding is available to state and local REALTOR® associations to help plan, organize and implement community outreach programs. These funds can help you to revitalize downtowns and suburbs, create great places, enhance housing options and focus on land use in communities.

Get details

REALTORS® Property Resource – Commercial

Give your REALTOR® members one-click access to RPR Commercial resources with badges that you can integrate into your websites or blogs. RPR Commercial badges connect to upcoming training, best practice articles and links to short videos tutorials. This technology and exclusive benefit allows your members to measure, predict, and target the right location for their clients. For details visit the RPR site and select “Commercial” in drop down menu.

Forming a Commercial Structure

Looking to form a commercial structure (committee, division, alliance, etc) at your association? Download the guide on Forming a Commercial Structure. Staff at NAR are available to help you assess your readiness, create a membership development plan and support you along the way.

Forming a Commercial Overlay Board or Structure

Commercial Social Share Graphics & Messaging

Support commercial real estate by encouraging members to share the social media and advertising assets below.

NAR's Commercial Positioning Campaign Executive Summary

To better support commercial real estate, view the 2023 Commercial Positioning Campaign Executive Summary to understand the campaign's objectives, audience and goals.

Download the Commercial Positioning Executive Summary for Associations pdf 41.77 kb

Social Media Graphic (1080 x 1350)

"For commercial real estate rapid change inspires revolutionary & radical ideas" social graphic

Suggested Copy

An evolution is in the works—and it’s nothing short of revolutionary. Commercial real estate is re-inventing itself to revitalize, reinvigorate and reimagine a better future for us all. Commercial real estate is, and always has been, essential.

Download (4.83 MB)

Newsletter Graphic (250 x 300)

Suggested Copy

Commercial REALTORS® are propelling us into the future with innovative solutions for a more sustainable, equitable, livable future. Commercial is essential.

Download (275.66 KB)