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Share your best practices for serving and engaging the commercial member at your association. Help us create a resource that all associations may use to serve and elevate their commercial membership by completing the form below: 

Browse through the archive list below to see the best practices associations across the country have created to better serve their commercial practitioners. 

 

Communications/Marketing

Large Associations (2,000 - 6,999 members)

Arcadia Association of REALTORS® 

At every event we do throughout the year, we collect business cards from attendees. With these, we add to a running email contact list. Since members of other Associations and real estate entities join us at these events, our list is useful to help market our upcoming future events and gain a larger attendance.

Mega Associations (7,000+ members)

REALTORS® Association of the Palm Beaches 

Our Commercial Division sends out a weekly e-newsletter to our members. The e-newsletter utilizes color graphics along with text to update our commercial members about upcoming events, classes, calls to action, and industry news. Links are incorporated to lead members directly to class flyers, on-line registrations, and articles on industry news items including articles from NAR and our State Association. The e-newsletter also includes a column for members to place their 'HAVES' and 'WANTS' as well as member deal announcements. The e-newsletter consistently has open rates above the national average. 

Submit your best practices using the form above to help populate this list. 

Education /Professionalism 

Small Associations (fewer than 500 members)

Commercial Association of REALTORS® New Mexico

For the first time ever, the Commercial Association of REALTORS® New Mexico is doing a major event entitled, "Intersections: Connecting Inspiration, Ingenuity & Commercial Real Estate."  This event includes the following associations:  CARNM, CCIM, NAIOP, ULI, SIOR, CREW, IREM and BOMA.  We are bringing in four national speakers and following it up with a cocktail reception to celebrate commercial real estate.  

We are asking sponsors and members to join us for the commercial real estate event of the year!

Large Associations (2,000 - 6,999 members)

Arcadia Association of REALTORS® 

We hold a Commercial Education & Networking Session on the 1st Thursday of every month. We bring in a different speaker every month who speaks on key topics within the industry. Some topics are updates and others are purely educational. Every topic is extremely relevant to helping members succeed in the Commercial world of real estate. Also built into this monthly session is a time for attendees to pitch their commercial listings, wants, and needs and also network with each other. 

Bay East Association of REALTORS® 

We communicated with our commercial members and our resicommercial members and marketed the benefits of adding commercial to their profile during the last six months. We also provided a referral class to teach Bay East residential members how to identify a commercial opportunity, make a commercial referral and get paid for the referrals. (This class is really geared towards the residential REALTOR® not the commercial agent).

Charleston Trident Association of REALTORS®

This year as a member benefit we offered 3 FREE continuing education courses for our Commercial Investment Division (CID) members (over $150 value).   They could take all 3 classes or a combo depending on their needs for license renewal.  We offered the NAR Ethics course, our State's required Core Course, and 2 two hour commercial specific electives taught by Rob Nahagian.  Seeing as how CID dues are just $150 annually and include many other benefits in addition to the education, we had several people join CID who may not have otherwise. It was a great reward for members and a way to entice new members to join.  The classes were paid for by CID member dues revenue and a small grant from SC Realtor Education Foundation.

Pensacola Association of REALTORS®, Inc.

We hold a Commercial Forum on the first Thursday of each month. We bring in a local speaker to lead a conversation with our members about what's currently happening in our city and how it relates to the real estate industry. We have had an array of speakers visit the Association for our forum, from successful business leaders to the president of the University of West Florida. We have an excellent turnout for these events, and we have recently began to stream LIVE on Facebook for added viewers. Our members find these forums extremely helpful and beneficial to their business, as well as a great networking opportunity!

Mega Associations (7,000+ members)

Maryland Association of REALTORS® 

We hold a yearly Commercial Symposium. Historically, it had been a half day program, but was expanded to a full day program this year with approximately 160 commercial Realtor attendees--about a 40% increase in participants year over year. Sponsors were more actively solicited this year to cover the increased costs of having a full day affair. The location at Baltimore's Visionary Art Museum provided a funky backdrop for the meeting. Attendees reported that they were pleased to get inexpensive education and the sponsors reported that they were happy to get some exclusive one on one time.

Southland Regional Association of REALTORS® 

As it is important for us to provide relevant education to both our Commercial practitioners as well as members bridging the gap from Residential to Commercial/Investment real estate, we have created a Commercial Real Estate Series. The series is comprised of two introductory sessions (one on Leasing, the other an overview of Commercial Real Estate) with the balance of classes on Purchase/Lease agreements, Tax & Legal issues, Lending, 1031 Exchanges, Due Diligence and Property Management. The series is structured to include the overview class several times throughout the year for new members and affords attendees the ability to prepay registration for discounts and/or earn a certificate of completion with promotion in various media formats. Each class is taught by a professional in that field. 

Submit your best practices using the form above to help populate this list. 

Legislative/Advocacy 

Mega Associations (7,000+ members)

Southland Regional Association of REALTORS® 

In an effort to manage local, state and federal legislative issues our Commercial & Investment Division consistently collaborates with our Governmental Affairs committee and Legislative Advocate to ensure information is shared to our membership through a variety of means. Commercial Networking meetings feature speakers and GA committee invites monthly guests to address upcoming legislative issues/ordinances. State and National meeting information is communicated back to both entities and circulated via social media, website, print and member publications. Red alerts help both inform and create action at the member level to ensure property rights are protected. 

Submit your best practices using the form above to help populate this list. 

Technology/Data 

Medium Associations (500-1,999 members)

Minnesota Commercial Association of Real Estate / REALTORS®

At MNCAR we operate the MNCAR Exchange with our partners at Xceligent. On a quarterly basis we meet with our industry leaders in 5 categories; Office, Industrial, Retail, Investment and Research. In all the number of volunteers totals about 60. These important individuals review the data within the MNCAR Exchange to ensure accuracy and validity. A quarterly market report is then published and made available to members. All reports are available to the general public once a new report is published. Along with the market reports in each sector there is a Notable Transaction Report published, this report monitors the significant closings in office, retail and industrial lease / sales.  The best practice is the involvement of the members carefully analyzing the data to ensure usefulness for providing clients with accurate knowledge to provide them the best possible representation.

Large Associations (2,000 - 6,999 members)

Pensacola Association of REALTORS®, Inc.

In 2011, the Gulf Coast Commercial Multiple Listing Service was created to better serve agents practicing commercial real estate in the area. Over the past five years, it has developed into a well-known, quality system that serves the public and commercial real estate agents all along the Gulf Coast.
There are now six participating Associations along the panhandle, including the Pensacola Association of REALTORS®, the Emerald Coast Association of REALTORS®, the Baldwin County Association of REALTORS®, the Mobile Area Association of REALTORS®, the Bay County Association of REALTORS® and the Navarre Area Board of REALTORS®. The system currently has over 980 users, over 300 companies and over 2,500 active listings.
The Gulf Coast CMLS enables a local community of brokers, developers, appraisers and investors to share information and work together more efficiently!

Mega Associations (7,000+ members)

RCA Miami 

We have a tool called Member to Member Emails where members can promote their haves and needs to the other commercial members. They can embed and attached fliers as well as links. The promotions are sent instantaneously and members have done deals through the system. 

Submit your best practices using the form above to help populate this list. 

Community/Member Involvement and Networking 

Small Associations (fewer than 500 members)

GRRA-RCA of Greensboro 

Each year the REALTORS® Commercial Alliance of Greensboro gives away the Economic Development Award to someone that has made a significant impact on the city of Greensboro. This person does not have to be a member of the organization to win. The person should have a role that fosters economic development, is active within the community, a leader in the real estate industry and has a history of advocating for Greensboro. This award is given at a networking event that combines other commercial real estate organizations, as well as bringing in local and state politicians. The event has been held in different locations each year. This award/event is publicized in the local media, as well as being advertised to the commercial real estate industry. It allows for new relationships to be built from across the state, while at the same time is bringing recognition to a deserving citizen of the city. By joining together with other organizations, the RCA is engaging with potential new members as well as allowing their members to connect with other people in the industry that may not have met prior to the event. 

Large Associations (2,000 - 6,999 members) 

Knoxville Area Association of REALTORS® 

KAAR ties to all of the commercial area organizations, including CCIM, SIOR, IREM, & BOMA. In order to create a broader appeal, I include all organization's events & meetings on the commercial newsletter the association sends out so it increases these organizations' reach, and it gives our members more commercial activities & organizations to become involved with. Eventually, I would like to have a separate commercial website with all of it tied to a master commercial calendar. It can be very difficult for an association to create events or even classes for such a small portion of membership so this is one area where it makes sense to look outside the association and join forces. 

Memphis Area Association of REALTORS® 

The MAAR Commercial Council Golf Tournament has raised $250,000 for Make a Wish of the Mid-South over the last seven years. The 2017 tournament set a record by raising $58,000 for Make a Wish. The tournament has also raised $176,000 for MAAR over the last seven years.

Submit your best practices using the form above to help populate this list.