What’s the best way to reach consumers? To find out, we asked the experts: you.
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A National Association of REALTORS® survey of associations recently found:

  • 75% of associations said social media is the most effective tool to reach consumers, followed by community involvement/sponsorships (59%) and events (39%). Common “other” responses included websites, newspaper articles and word of mouth.
  • 53% of respondents said that consumers most want how-to information on buying or selling, followed by resources on mortgages, appraisals and home improvement (49%), and listing information (41%).
  • When asked about surprisingly effective ways to engage consumers, associations mentioned posting videos on social media, participating in public community events and partnering with local charities.

Does your consumer resources webpage need a refresh? If you need ideas, here are two ways you might approach it.

Think beyond home sales: Bonita Springs-Estero REALTORS® in Florida sandwiches information on homes for sale and how to find a licensed agent with links to shopping, dining and fun things to do in the area. It’s all showcased in a format that’s heavy on graphics and video, so it’s eye-catching for the reader.

Bonita Springs-Estero REALTORS® Lifestyles

Be direct: Northwest Mississippi REALTORS® cuts to the chase. When consumers click on its consumer resources page, these are the first words they see: “REALTORS® help people navigate financial, legal and community aspects of selling or buying a home in what are the most complex and consequential transactions most will ever make.” The page also includes helpful blogs and consumer links.

Resources for Consumers