Strategic Plan 2026 Update
NAR launched our 2026-2028 Strategic Plan this quarter, and this has been a plan built for execution from the moment it was unanimously approved by the Executive Committee. We also committed to sharing with our members every quarter a transparent look at our progress: what’s being delivered, what’s in the works, and most importantly, how members can actually see and feel this in their day-to-day work. Tangible benefits are paramount to rebuilding trust.
First Quarter Progress
In the first quarter of implementation, NAR staff and members collaborated to initiate almost two-thirds of the plan’s projects. This work is not possible without member involvement. Staff and members work side by side on every project, with committees and other groups regularly sharing their insights and feedback. That way, everything we deliver truly meets members’ real, day-to-day needs.
Fighting for Nationwide Affordable Housing Supply
Goal:
Inform and secure policies that remove barriers to property ownership by engaging
policymakers on behalf of consumers and REALTORS® across the country.
Protecting and Differentiating the
REALTOR® Brand as the Gold Standard
Goal:
Communicate and reinforce what the REALTOR® brand stands for, while ensuring
the trademark is being used correctly through brand protection work.
Strengthening Relationships With
the Brokerage Community
Goal:
Deliver practical, broker‑driven support for real‑world business needs by providing
tools and guidance that are relevant, flexible, and ready to use.
New Learning Management System Selected
to Enhance Member Education
Goal:
Establish NAR as the connective tissue of REALTOR® education by creating an ecosystem where the best
education flows through one unified platform, no matter where it comes from.
Strengthened Corporate Partnerships
to Deliver Greater Member Value
Goal:
Strengthen NAR’s network of corporate partnerships to enhance the benefits to members.
Strengthening Collaboration With MLSs
Goal:
Evolve partnership with MLSs to further collaborate on solutions.
Optimizing NAR’s Governance and
Designing for the Future
Goal:
Build a governance system that elevates members based
on what they know, rather than who they know.
