Strategic Plan 2026 Update
NAR's 2026-2028 Strategic Plan has been built for execution from the moment it was unanimously approved by the Executive Committee. We also committed to sharing with our members every quarter a transparent look at our progress: what’s being delivered, what’s in the works, and most importantly, how members can actually see and feel this in their day-to-day work. Tangible benefits are paramount to rebuilding trust.
Second Quarter Progress
How is NAR helping members get to their next transaction? In the second quarter of our Strategic Plan, NAR advanced landmark housing policy to address the inventory shortage, produced easily digestible MLS guidance, and elevated how we engage with brokers.
Also see: Q1 progress.
Securing Legal Momentum and
Standardizing Brand Protection
Goal:
Protect members, reduce industry uncertainty and preserve a competitive marketplace for
consumers and members through a clear, disciplined legal strategy.
Amplifying Advocacy Impact
Through Coalition Building
Goal:
To protect and advance the real estate industry, NAR is strengthening its lobbying work
to meet today’s fast-moving policy environment. That means using digital outreach,
partnerships and clear, data-backed messaging to connect REALTOR® priorities
with consumer needs.
Strengthening Broker Engagement with
Targeted Programming and Resources
Goal:
Build stronger connections between the NAR value proposition and brokerage operations.
Modernizing Governance Through
Strategic Committee Reform
Goal:
Improve decision-making and accountability, and rebuild trust by
showing that NAR is evolving, listening, and leading with purpose.
Collaboration With MLSs to
Ensure Market Transparency
Goal:
Evolve partnership with MLSs to further collaborate on solutions.
Evolving REALTOR® Education
to Fit Real World Needs
Goal:
Transform the education platform so members can access relevant
programming that meets their everyday needs in the format
most convenient to them.
Modernizing Technology Infrastructure
and Data Capabilities
Goal:
Modernize NAR’s data governance and technology so NAR, members,
and brokerages can access accurate, actionable information that
strengthens professional capabilities.
