You may have aced your licensing exam, but there’s still so much to learn about prospecting for leads, cultivating strong relationships with clients, negotiating the sales process, and guiding a transaction smoothly to the closing table. For those starting out, REALTOR® Magazine’s Rookie Tool Kit provides timeless guidance on topics such as how to choose a brokerage and how to begin generating business. Also, subscribe to our e-newsletters to be sure you are getting the latest practical tips and trend information for your business. And be sure to check out the REALTOR® Benefits Program for discounts and offers available exclusively to NAR members.
Starting Your Career Topics
NAR Library & Archives has already done the research for you. References (formerly Field Guides) offer links to articles, eBooks, websites, statistics, and more to provide a comprehensive overview of perspectives. EBSCO articles (E) are available only to NAR members and require a password.
Skills & Strategies Every Agent Should Have
What Clients Value in a Real Estate Agent (The Balance, Jul. 17, 2019)
Real Estate Business Letter Templates (National Association of REALTORS®)
The Negotiation Tool Kit (REALTOR® Magazine Toolkit)
Getting Started in Real Estate
How to Get Started as a New Real Estate Agent (The Balance, Jun. 13, 2019)
2019 30 Under 30: Real Estate’s Next Leading Edge (REALTOR® Magazine, May-Jun. 2019)
Sales & Marketing: My First Year Articles (REALTOR® Magazine)
The Listings Tool Kit (REALTOR® Magazine Toolkit)
The Rookie Tool Kit (REALTOR® Magazine Toolkit)
Finding Your First Clients
10 Ways to Get Your First Listing Client!... Real Estate Marketing (Marketing Artfully, Feb. 14, 2018)
What is the Best Source for Leads in Real Estate? (Attom Data Solutions, Apr. 25, 2018)The Prospecting Tool Kit (REALTOR® Magazine Toolkit)
Branding and Marketing
How to Feel Authentic While Building Your Personal Brand (KelloggInsight, Feb. 4, 2019)
Real Estate Branding for the Agent (The Balance, Dec. 12, 2018)
The Property Marketing Tool Kit (REALTOR® Magazine Toolkit)
The Personal Marketing Tool Kit (REALTOR® Magazine Toolkit)
eBooks & Other Resources
The following eBooks and digital audiobooks are available to NAR members:
42 Rules to Turn Prospects into Customers (Kindle, eBook)
The Blueprint: Strategic Plan for Brand New, First Year and Struggling Real Estate Agents (Kindle, Audiobook, eBook)
Branding for Dummies (Kindle, eBook)
E-mail Etiquette (eBook, Audiobook)Improvisational Negotiation (Kindle, eBook)
Marketing Demystified (eBook)
Social Media Marketing (eBook)
Your First Year in Real Estate (Kindle, eBook)
Books, Videos, Research Reports & More
The resources below are available for loan through Member Support. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Member Support at 800-874-6500 for assistance.
Sales and Marketing 101 for Real Estate Professionals (Chicago, IL: Dearborn Real Estate, 2007)
The Real Estate Agent's Business Planner (New York, NY: AMACOM, 2005)
So, You're a Real Estate Agent? Now What?! (Maximum Potential, 2004)
The Skilled Negotiator: Mastering the Language of Engagement (Chicago, IL : Jossey-Bass, 2004) HF 5438 R23s
The Complete Guide to Your Real Estate Closing: Answers to All Your Questions—From Opening Escrow to Negotiating Fees to Signing Closing Papers (Chicago, IL : McGraw-Hill, 2003) HF 5438 G11
Your First Year in Real Estate (Roseville, CA: Prima Publishing, 2001)
Have an idea for a real estate topic? Send us your suggestions.
The inclusion of links on this page does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this page complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.