Sam Foster

Signature Series Speakers' Bureau, CCIM

Hermosa Beach, CA


Speaker fee: $3,000
Course length: 2-4 hours


Sam Foster, CCIM, is an Executive Vice President with Jones Lang LaSalle-Los Angeles. As Executive Vice President of Tenant Representation Group, Sam’s responsibilities include the representation of Mattel, Whirlpool, Xerox and other corporate real estate clients. Prior to joining Jones Lang LaSalle, Sam was Director of CB Richard Ellis’ Madison Advisory Group. During the course of his career, he has effected or supervised transactions valued at over $2.7 billion.

Sam has a Bachelor of the Arts degree from the University of Southern California where he has also served as a guest lecturer. He is a faculty member with the CCIM Institute and served as a Past President for the Los Angeles chapter. In addition to these accomplishments, his writings have been featured in Urban Land, Professional Report, Commercial Investment Real Estate Journal and Real Estate – Southern California. Additionally, Sam has authored one novel , “Alpha Male,” published in 2002 by Daniel & Daniel.

Course Description

Starting and Developing a Prosperous Tenant Representation Practice

In this presentation, Foster seeks to redefine what it means to be a tenant representative and how this specialty fits in the world of corporate real estate. While corporate real estate seekers crave predictability and process, tenant representatives seek to understand the business needs driving the real estate establishment. You’ll learn the tools that enable you to separate a clients’ business needs from their real estate needs. Foster will also discuss how to implement the work to meet and exceed the expectation of corporate clients. At the conclusion of the session, you’ll receive templates of the documents discussed so you can add them to your practice with ease. Foster is able to tailor this presentation to fit the needs of your members by utilizing the talents of his speaking partner and colleague, Amy Nawrocki.

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