Home Buyers by Metropolitan Statistical Area

These reports cover information on the demographics and housing characteristics of purchased homes for 2019. The U.S. Census has delayed the release of 2020 ACS data due to the impacts of COVID-19 on data collection.

Please note: The Tableau data visualization embeds on this page are best viewed on a laptop or desktop computer.

NAR created the profile of homebuyers for each metropolitan area. The following reports cover information on the demographics and housing characteristics of purchased homes for 2019. These reports respond to who the typical homebuyer was and what homes they typical buy in each of these metropolitan areas. The information provided helps to gain insight about trends of homeownership at the local level.

The American Community Survey releases the Public Use Microdata Sample (PUMS) files every year, which include population and housing unit records with individual response information. Focusing on homeowners who moved into their home within the last year, NAR was able to identify characteristics of home buyers and their homes at a local level.

The estimates below were computed based on the American Community Survey datasets. The U.S. Census delayed the release of the 2020 ACS data due to the impacts of COVID-19 on data collection.

Where are people buying homes?

1. Ogden-Clearfield, UT (9.8%)
2. Cape Coral-Fort Myers, FL (9.6%)
3. Boise City, ID (9.4%)
4. Las Vegas-Henderson-Paradise, NV (9.3%)
5. Provo-Orem, UT (9.2%)
6. Lakeland-Winter Haven, FL (9.2%)
7. Jacksonville, FL (9.0%)
8. Phoenix-Mesa-Chandler, AZ (9.0%)
9. Palm Bay-Melbourne-Titusville, FL (8.9%)
10. Durham-Chapel Hill, NC (8.4%)

Based on the NAR’s Home Buyers and Sellers Survey, a typical homebuyer was 47 years old and earned nearly $96,500. What is the profile of the buyer in your local area?

The map above shows the share of homebuyers for 382 metropolitan areas.

Profile of Buyers by Metropolitan Area

Based on the NAR’s Home Buyers and Sellers Survey, a typical homebuyer was 46 years old and earned nearly $92,000 in 2017. What is the profile of the buyer in your local area?

Select a metropolitan area from the dropdown below and see the characteristics of the buyers and the purchased homes at your area:

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