It’s time to rock the 2021 C2EX Challenge! This turn-key competition for state and local associations inspires REALTORS® to earn their C2EX Endorsement, to raise the level of professionalism in the industry, increase their marketability, and grow their business. Winning associations will receive grants and national recognition they can strategically leverage to boost membership and reinforce the essential role REALTORS® play as community experts. Encourage members to earn their C2EX Endorsements to position your association for the win, and help REALTORS® optimize business practices and boost their bottom lines.

The 2021 challenge is closed. Winners will be announced here on November 12, 2021.


How the Challenge Works for Associations

2021 C2EX Challenge Infographic

Download PDF (360 KB)

How to Participate in the C2EX Challenge:

  • The 2021 challenge is closed. Winners will be announced November 12, 2021.
  • Associations are divided into the following categories:
    • Small (less than 4,999 members)
    • Medium (5,000-14,999 members)
    • Large (15,000-29,999 members)
    • Mega (30,000+ members)
  • Associations earn points two ways:
    • Three points for every member who starts the C2EX program between April 1 and October 1.
    • Five points for every member who earns their C2EX Endorsement between April 1 and October 1.

Winners Announced during the 2021 REALTORS® Conference & Expo. The state and local associations with highest point totals will win $5,000 grants to further their promotional efforts of the Commitment to Excellence program!

Promotional Materials

Looking for ways to amp up engagement? We’ve made it easy for state and local associations to participate in the C2EX Challenge, regardless of budget or resources! See below for the promotional ideas and materials to share with your members to motivate them to earn their C2EX Endorsement and set your association up for a win!

C2EX Promotional Ideas Booklet

C2EX Challenge Ideas
Download PDF (6.36 MB)

Full Page Print/Digital Ad

2021 C2EX Challenge Print Ad
Download PDF (504 KB)

Promo Copy and Graphic to Share in Your Newsletter


Differentiate yourself in the community – compete in your [Name of Association]’s 2021 C2EX challenge! Earn your endorsement; increase marketability; and optimize opportunities to best serve clients and position yourself as a leader in the community!

Social Media Post With Graphic


Rev up your skill set and rock your [State/local Association Name]’s chance to become a 2021 C2EX Challenge champion — earn your endorsement and increase your marketability today! Get started at

Banner Ad to Link to

C2EX Challenge 300x250

Download 300x250 JPG (89 KB)

Video to Link to

Download this video at Vimeo.

Terms & Conditions

Entrance into the 2021 C2EX Challenge is subject to these terms and conditions.

Previous C2EX Challenge Winners

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The top two states with the highest number of points in their association size category received a $5,000 grant to further their promotional efforts of NAR's Commitment to Excellence program!

The 2020 C2EX Committee is excited to announce winners in four categories:

Mega Association Category (30,000+ members)

  • Florida REALTORS®
  • Texas REALTORS®

Large Association Category (15,000-29,999 members)

  • Oregon Association of REALTORS®
  • Massachusetts Association of REALTORS®

Medium Association Category (5,000-14,999 members)

  • Arkansas REALTORS® Association
  • Idaho REALTORS®

Small Association Category (less than 4,999 members)

  • Montana Association of REALTORS®
  • North Dakota REALTORS®


Congratulations to the 2019 C2EX Challenge finalists and winners:


  • WINNER: Berkshire Hathaway Home Services Real Estate Professionals (Salem, OR)
  • Front Gate Realty (Ridgeland, MS)
  • Coast to Canyon Real Estate (Mission Viejo, CA)
  • BHHS Towne Realty-Chesapeake Office (Chesapeake, VA)

Local Association

  • WINNER: REALTOR® Association of Central Massachusetts (Auburn, MA)
  • Baldwin REALTORS® (Robertsdale, AL)
  • Cheyenne Board of REALTORS® (Cheyenne, WY)
  • Coastal Carolinas Association of REALTORS® (Myrtle Beach, SC)
  • Peoria Area Association of REALTORS® (Peoria, IL)
  • REALTORS® of the Palm Beaches and Greater Fort Lauderdale (West Palm Beach, FL)

State Association

  • Colorado Association of REALTORS®
  • Oregon Association of REALTORS®
  • Pennsylvania Association of REALTORS®
  • West Virginia Association of REALTORS®