Realtor.com®

When buyer representation came under fire, Realtor.com® stood up — loudly and publicly. We launched a national advocacy campaign that put full-page ads in the Wall Street Journal, Washington Post, New York Times, and New York Post, making the case for the irreplaceable value of buyer agents at the highest levels of public discourse. The campaign extended beyond advertising with op-eds, media interviews, and a dedicated resource hub to help REALTOR® agents navigate the moment and advocate for themselves. When the industry needed a champion, we showed up.

America is short 4 million homes — and that shortage is hurting both buyers and the REALTOR® agents who serve them. Realtor.com® launched Let America Build to take this crisis to the national stage, calling on lawmakers at every level to cut red tape, eliminate restrictive zoning, and modernize the outdated regulations blocking new construction. This is advocacy that goes beyond awareness — it's a direct call to action for the bold, pro-housing policy changes needed to unlock supply, restore affordability, and create more opportunities for REALTORS® to do what they do best.

Now in its third year, Realtor.com®'s Mission Zero campaign is on a national mission to help more Veterans achieve homeownership through VA loans. With only 3 in 10 veterans aware they can purchase a home with zero down, closing that awareness gap is critical. Through partnerships with NAR, News Corp, and Fox, we're bringing this message to a massive national audience every Veterans Day to ensure those who served our country have every opportunity to own a piece of it.

Realtor.com's 2026 Generational Wealth & Housing Report puts hard data behind what REALTORS® already know: buying a home sooner changes everything. Our research found that purchasing a home by age 30 is associated with a 22.5% higher net worth — a $119,000 advantage — by age 50, compared to waiting until their 40s. Yet the median age of first-time buyers has climbed from 30 in 1990 to 40 in 2025, as rising prices and down payment barriers push homeownership further out of reach for millions. By bringing these findings to a national audience, Realtor.com® is making the case — backed by data — for why expanding access to homeownership is one of the most powerful tools for building lasting family wealth.