PwC predicts that AI could: “Contribute up to $15.7 trillion to the global economy in 2030, more than the current output of China and India combined.”
AI adoption in the real estate sector has been gradual in 2025, according to our REALTOR® Technology Survey. During the course of this year, the survey showed that: “33% of respondents found AI to have a moderately positive impact on their real estate business.”
Let’s dive into AI-centric software and hardware you can get through NAR REALTOR member benefits®.
RentRedi: For AI-powered property management
Whether you’re a property investor, owner, or real estate professional managing properties for your clients, juggling all of the admin isn’t an easy task. Between tenant screening, onboarding, collecting rent, unexpected maintenance requests, and inspections, it’s a lot to handle.
It can get overwhelming for landlords and agents alike.
Fortunately, RentRedi is a property management software that simplifies and streamlines property ownership, and it even comes with AI tools to make it even easier, including valuation and price prediction, personalized property recommendations, AI for risk assessment, and more. Learn more about how over 30,000 property owners are using RentRedi to save time, money, and worry.
Lenovo: For faster, smarter laptops
We all need laptops to work. We need smart, fast computing power on the move, and Smarter AI Lenovo Computers can provide that.
One of the many things you can do is use the Lenovo AI Now on Lenovo AI PCs to create a Personal Knowledge Base (PKB). This way, you’ve always got everything you might ever need to know about real estate and any properties you manage in one place, wherever you are.
Need to create some stunning online visuals to help you sell a property?
You can do that too, with a built-in AI canvas on select Lenovo AI PCs. Sketch, refine, or simply describe — and watch as your imagination comes to life.
The good news is that NAR members can save money on Lenovo’s top-selling ThinkPad laptops, ThinkCentre Desktops, YOGA convertibles, monitors, and accessories, as well as top third-party brands like Fitbit, Western Digital, Logitech, and Jabra headsets.
Sentrilock: For an AI-powered virtual assistant built into the SentriKey Showing Service®
SentriLock is the first and only combined solution for managing property access, real estate showings, and client experiences. While proving reliable for years, SentriLock has recently upgraded its technology with SAM®.
SAM® is an AI assistant that makes it so much easier to manage listings, showings, and juggle all the manual tasks and communications that busy real estate professionals constantly have to juggle.
Save time with automated scheduling, keep clients happy with seamless communication, and boost your productivity by letting SAM® handle the routine tasks.
GE Appliances: For more innovative home appliances
A property with higher-end appliances is always going to be more appealing to potential tenants or buyers than one lacking in those luxuries.
Providing top-of-the-line products like Profile™, Cafe™, GE®, Monogram®, Haier, and Hotpoint® major appliances means you could potentially charge more rent, or command a slightly higher sale price.
Convenience and luxury sell, and you can offer both to tenants or buyers while taking advantage of shopping for a wide range of GE Appliances at member-only pricing.
Realtors Property Resource® (RPR): AI-generated property summaries
Have you ever found yourself lost for words when trying to describe a property listing? Or worse, having to scroll through dozens of listings before finding the details you need?
It can look embarrassing — and, worse, put a buyer off — if you aren’t prepared or don’t seem to know much about the property you’re showing them.
Fortunately, with Realtors Property Resource® (RPR), you gain the benefit of quick and seamless AI-generated summaries:
- Summarize properties in seconds — no more scanning for key data points
- Tailor insights for buyers, sellers, or investors — speak their language
- Instantly understand local market trends without manual research
- Stay hands-free on the go with text-to-speech summaries
- Share expert insights instantly via text, email, or social media
The best part? Every NAR member gets access to RPR as one of their many baked-in membership benefits.
Ask The Agent: AI-supported marketing
Agents and property investors have two choices when it comes to real estate marketing:
- Try to do it all yourself: Pictures, videos, listing descriptions, social media posts, newsletters, articles, and even adverts.
- Outsource all of that, with varying degrees of quality on offer at different price points (if you want the best, you’ve got to pay top dollar, it’s as simple as that).
But now, thanks to AI marketing tools, you’ve got a third, and more affordable choice.
Ask The Agent is transforming real estate marketing with cutting-edge interactive video, podcasting, and lead-generation solutions.
Designed exclusively for real estate professionals, Ask The Agent helps you stand out in a competitive market by leveraging your time and engaging clients 24/7, without adding extra work to your day.
With automated video responses, dynamic video tours, and seamless integration across LinkedIn, digital campaigns, and print marketing, this AI-powered tool saves you hundreds of hours per year while helping you generate more leads and close more deals.
Upgrade your real estate agency with AI for a more successful 2026
Whether it’s AI-generated listings, AI-supported communications with potential buyers, or smarter, faster, more efficient laptops or appliances, real estate professionals can benefit from AI in numerous ways.
Upgrade how you manage listings, showings, and client communications in 2026, with a bit of help from your NAR REALTOR Benefits® partners in business.
