In an effort to increase REALTORS® Political Action Committee investments and more effectively position itself in the new political landscape, NAR’s Board of Directors in November approved changes to its fundraising program.
Among the changes put into place Jan. 1 is a needs-based funding goal replacing the long-standing fair-share contribution system. This means RPAC will determine on a two-year election cycle what it really needs to be effective in the campaigns in which NAR must engage. With the change, the 70-30 percentage split between the states and national association is eliminated, with the exception of the Major Investor program.
The new structure gives state associations greater flexibility in how they meet their goals, says RPAC Fundraising Managing Director Brooke Roth. State associations have the freedom to decide when they send their hard- and soft-dollar investments to NAR to meet their fundraising goal. “By working together to raise more money at all levels of the organization, state and local associations, and now MLSs too, will be able to continue to be the best voice for real estate in their states and communities.”
State associations will notify their local associations of the state’s fundraising goal and what each local association’s goal is. NAR does not set goals for local associations.
The revamp also includes a program for soliciting funds from MLSs for use in independent expenditure campaigns, with half going to federal campaigns and half to state campaigns. For more details on the program changes, including a continuously updated FAQ, visit the REALTOR® Party.