RPAC Fund Raising Succeeds with Member-to-Member Outreach

At nearly 580 state and local associations all over the country, REALTORS® are calling their REALTOR® friends and colleagues to invest in RPAC through Phone-a-Friend for RPAC: The National Volunteer Phone Bank Initiative.

Using state-of-the-art technology to execute the phone bank events, REALTORS® have leveraged the power of member-to-member outreach, making 17,179 calls to their fellow REALTORS®, educating them on RPAC, and asking them for an investment.  

At the Hilton Head Area Association of REALTORS®, the Phone-A-Friend event (pictured above) featured four teams of members. “Directors either participated on one of the four teams or were a cheerleader with different-sounding noise makers when one of their team members received an investment,” says association EVP Jean Beck, RCE. “After the  event, we went next door to a local restaurant for drinks and appetizers. It was a great success.”

The Memphis Area Association of REALTORS® recent RPAC Phone-A-Thon (pictured below), part of a statewide effort, raised nearly $5,000, says association CEO Melanie Blakeney, RCE. “The energy level of our volunteers and staff was contagious and we had special visits from the Memphis Grizzlies Mascot and the Memphis Redbirds Mascot.”

Hosting a phone bank helps your association meet the Core Standards and RPAC fundraising and participation goals. To learn more about hosting a phone bank event, visit realtoraction.center.com/phonebanks and view the step-by-step webinar. Also, a “Phone-a-Friend for RPAC” video featuring several local associations is posted on YouTube; search for “Phone-a-Friend for RPAC.”

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