New Association Training Aims to Boost Competency, Innovation

This spring at the Midyear Meetings, about 100 -REALTOR® association AEs and their elected leaders are expected to participate in a new training and coaching initiative designed, developed, and supported by the NATIONAL ASSOCIATION OF REALTORS®, to promote a wide range of organizational skills.

The goals of the program, referred to as the Pinnacle Group Project, are to prepare associations to compete for influence in a changing real estate environment, to move in concert, and to respond with action. This  two-year long relevance-boosting journey consists of modules four times a year on setting strategic directions, advancing communications, building leadership excellence, promoting the consumer-REALTOR® relationship, and maximizing mobile and social media mindshare, among other topics.

In announcing this new project at the AE Institute in March, NAR CEO Dale Stinton called the audience’s attention to the 2009 Game Changer program and made it clear that “this is my personal game changer.”

The Pinnacle Group Project is the result of six months of research that examined every aspect of the current REALTOR® association operation and mindset. The research established that REALTOR® associations at the state and local levels were not maintaining a pace of innovation sufficient to keep them current with industry trends and opportunities, says industry consultant Jeremy Conaway, a member of the innovation team that designed the Pinnacle Group Project. They reached the conclusion that “unless this situation was remedied in the very near future, the vitality, usefulness, and ultimate relevance of these organizations would be severely limited.” 

Each of the eight modules of the program—delivered during the Midyear Legislative Meetings & Trade Expo, the Leadership Summit, the REALTORS® Conference & Expo, and the AE Institute—will include seminars, hands-on training, specific assignments, orientation videos, practical tools, and coaching components.

REALTOR AE, Spring 2012

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