The National Association of REALTORS®, through an investment by its venture capital fund Second Century Ventures, now provides members with an identity authentication service. Trust Stamp uses patented software to analyze hundreds of public records and social data to quickly provide reliable identification verification for real estate professionals meeting new clients or unknown individuals.
“Investing in a fast, convenient, and affordable tool like Trust Stamp to establish the identity and trustworthiness of a stranger will help REALTORS® stay safe and protect clients and their home or property,” said NAR president William E. Brown.
Through a program exclusively for NAR members and requiring a NRDS number to log in, Trust Stamp provides a real estate-specific webpage and mobile app. REALTORS® enter an individual’s email address or cell phone number in the tool that then invites the person to make a Trust Stamp profile online. It takes only a few minutes for clients to create a basic profile with a photo of their driver’s license, a selfie, and links to one or more social accounts, such as Facebook. When the process is completed REALTORS® receive notice with an individual’s verified name, photo, and “trustworthiness score.”
NAR members can create their own Trust Stamp profiles for free, but they have to pay to view Trust Stamps from prospective clients. NAR’s investment in Trust Stamp means REALTORS® pay a lower fee than subscribers in other industries. Access Trust Stamp at truststamp.net/re.