“Bigger, brighter, better, kinder / that’s what REALTORS® see / what the world can be / when we dare to dream.”
Last year, Florida REALTORS® developed an inspiring original song and video to accompany the theme “Dare to Dream.” The anthem video was a 2021 finalist in Ragan Communications’ Video, Visual & Virtual Awards in the Inspirational Video category.
The underlying goal of the video was to address the affordable housing crisis affecting 543,764 Florida families, says CEO Margy Grant, RCE, CAE. But the video also spotlights the substantial and sustained charitable heft of Florida REALTORS® and celebrates the Florida REALTOR® brand.
“We were looking for something to help pull us through the tough times, validate our organization, and jump-start our core leaders and members,” says Grant. Other finalists included the American Nurses Association and Siemens USA.