Associations Achieve Commercial Benchmarks

Commercial buildings seen from above

Nine associations recently received Commercial Services Accreditation from the National Association of REALTORS®, signifying their efforts to provide members with a high level of commercial education, services, and member engagement activities.

The Commercial Services Accreditation program is designed to help local associations build their commercial real estate services by identify their existing level of commercial member-centric offerings and chart a path toward increased services that will help them recruit more commercial practitioners to become members.

Once an association meets the required benchmarks, it is recognized with a One Star Commercial Services Accreditation Award. Associations earning additional benchmarks will achieve higher star level awards. For more, visit nar.realtor and search for “ Commercial Services Accreditation .”

2018 Commercial Services Accreditation Awards

  • Beverly Hills/Greater Los Angeles Association of REALTORS®, 5 stars
  • Arcadia Association of REALTORS®, Calif., 4 stars
  • Knoxville Area Association of REALTORS®, Tenn., 3 stars
  • Central Oklahoma Commercial Association of REALTORS®, 1 star
  • Michigan Commercial Board of REALTORS®, 1 star
  • Scottsdale Area Association of REALTORS®, 1 star
  • Texas Association of REALTORS®, 1 star
  • Greater Hartford Association of REALTORS®, Conn., 1 star
  • Bay East Association of REALTORS®, Calif., 1 star

Promote C2EX to Your Members

C2EX Logo

In the works since 2014, NAR’s interactive Commitment to Excellence program launched at the November REALTORS® Conference & Expo in Boston and now has nearly 12,000 members participating.

The program (at C2EX.realtor) offers each member the opportunity to complete a skills assessment and receive a personalized path through relevant education, including specific action steps and tailored tools. Each REALTOR®’s C2EX journey is unique and identifies the best possible path for that particular individual toward excellence in the C2EX competencies, which range from being current and knowledgeable about laws, regulations, and legislation affecting real estate to becoming and remaining proficient in the use of technology.

As REALTORS® progress through each competency, they earn an “Excellence Badge”—a digital insignia to use in their marketing materials showing their achievement. Once they have completed each of the 10 competencies, they will receive NAR’s official Commitment to Excellence endorsement. There is an additional competency for brokers.

Marketing materials for associations to use to promote the program to members, including print and online ads, are available at nar.realtor/commitment-to-excellence.

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About REALTOR® AE Magazine

All state and local REALTOR® association executives, association communication directors, regional MLS executives, and Government Affairs Directors receive RAE at no cost. Issues are mailed to the address found in NAR’s NRDS system. To update your REALTOR® AE Magazine subscription preferences, update your mailing address in NRDS.

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