Location, Location, Location

When it comes finding a home, location continues to be the most influential factor. According to NAR’s 2012 Profile of Home Buyers and Sellers, 61 percent of recent home buyers reported quality of the neighborhood as the most important consideration in their home search. The second most significant factor was also location-related, with 43 percent reporting convenience to work as a reason for choosing a particular home. Other factors considered are overall affordability of the homes – 39 percent; convenience to friends and family – 35 percent; and convenience to shopping – 26 percent.

Story Springboard

Notice a pattern? “Convenience” continues to be the priority for most buyers when shopping for a home. Ask a REALTOR® about the importance of location to their clients. What other “must haves” are on their clients’ lists of priorities? Talk to home buyers for their insights. Why does location matter to them?

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