One of NAR’s most valuable benefits has just gotten better! The Member Value Plus (MVP) program is now part of Right Tools, Right Now! You can rely on both programs for FREE or deeply discounted timely, trusted tools and valuable, vetted resources for your Association.

With MVP, earning exclusive rewards is easy. Every month, simply take on a small action that benefits your association, and you’ll receive a valuable reward from NAR!

The AE MVP Program is a resource exclusively for REALTOR® Association Executives. REALTORS® Are not eligible to earn AE Rewards, but are encouraged to sign up for the Member MVP Program!

Current AE Offer, Valid December 1-15, 2021

Your Action

Partner with NAR on the .realtor™ Local Association Program


Your Reward

The Little Orange Book: Sales and Marketing Rules to Live By for REALTORS®-Download, PLUS a chance to win a $250 Visa Gift Card!

Digital Download Value: $9.95, Grand Prize Value: $250

How to claim your reward:

  • You will be sent a unique coupon code from the MVP system to redeem your reward from the REALTOR® Store within two business days of taking the action. The product will only become free after logging into the REALTOR® Store, and then utilizing the coupon code or redeeming the reward from your “My Rewards” section of the of the Store.
  • You have until January 31, 2022, to order your The Little Orange Book: Sales and Marketing Rules to Live By for REALTORS® download from the REALTOR® Store before your reward code expires.


Partner with NAR on the .realtor™ Local Association Program to leverage the power and influence of the $5-billion REALTOR® brand, and help your members maximize their marketing efforts and boost business.

We’ll provide all the support your association needs to successfully promote and execute the program—at no cost to you or your members.

Participating Associations receive:

  • Free .realtor™ web address for each member for one year.
  • Free Professional Websites for all members.
  • Two-year partnership to engage all current and new members with a free .realtor™ web address for each member for one year, PLUS a Free** Professional Website and free Professional Email Powered by Rackspace for one year.
  • FREE .realtor™ web address for your association for three years.
  • Series of customized email communications to onboard your members to their FREE* .realtor™ web address and FREE** Professional Website.
  • Custom co-branded webpages with your logo at
  • One-on-one support from the technical team.
  • Promotional toolkit with:
    • Social media posts
    • Marketing language and graphics free newsletters
    • Related imagery free your site

We will begin scheduling meetings with interested associations during the first week of January. Click the ACT NOW button to receive more information and partner with us on the .realtor™ Local Association Program.

Your reward The Little Orange Book: Sales and Marketing Rules to Live By for REALTORS® download focuses on the instructions; philosophies and rules NAR members utilize to market themselves and their business to generate leads and maintain client relationships. This guide is a must-have for all NAR members!

The .realtor™ top-level web address is available exclusively for members, firms and boards of the NATIONAL ASSOCIATION of REALTORS® and the Canadian Real Estate Association.


Drawing Rules and Alternative Method of Entry

*.realtor™ domain only, one per member, free for the first year for REALTORS® and three years for REALTOR® Associations.

**All active .realtor™ and .realestate web addresses come with option to add a FREE Professional Website.