Your inbox is going to look a little different on Monday morning.
After nearly two months of gathering member feedback, brainstorming, planning and rehearsal, NAR is taking our daily member newsletter—REALTOR® News Now—to the next level with a new format starting on Monday, April 6.
“The updated newsletter is a part of our commitments in the 2026–2028 Strategic Plan to build the future member experience and modernize the association. The newsletter’s updated look and feel reflects the new NAR—and the information, tools and resources featured in it will enhance the member experience by helping REALTORS® get to their next transaction,” NAR Chief Marketing and Communication Officer Bennett Richardson says.
In practice, we’ve divided the work week into five focus days. Special sections include technology, education, advocacy, business tips and celebrating member achievements. Each day represents a topic that members have told us they care about through our research data.
Monday is “Member Monday” and focuses on how NAR is helping serve you with our advocacy efforts, litigation and other topics in service to the real estate industry.
Tuesday is “Tech Tuesday” with a focus on tech and innovation.
Wednesday is “Wisdom Wednesday,” highlighting our industry expertise and providing resources for your business.
Thursday is “Thriving Thursday” with a focus on sales and marketing content, as well as broker and commercial news.
Finally, everyone’s favorite day of the week! “Feel Great Friday” will bring attention to the amazing things members are doing across our wonderful organization.
You will also find recurring daily sections of the newsletter with breaking news content and fun, informative “news you can use.”
Our partner in this project is a media company called SmartBrief. They curate newsletters for organizations across the country and have done an excellent job bringing our vision to your inbox.
