In both the residential and commercial real estate markets, buyers seek energy efficiency and sellers want green upgrades. This strategy helps identify improvements a property needs.

Many of your clients want to upgrade their home or commercial space to be more energy efficient. But the question is: What do they need to invest in to achieve that goal? Should they replace all their windows? Purchase all-new Energy Star appliances? Install a new HVAC system?

Location is a determining factor when deciding which green upgrades will earn the greatest return on investment. But there isn’t universal agreement. For example, while 36% of REALTORS® say solar panels increase the perceived value of a property, 30% say they have no effect, according to NAR’s 2023 REALTORS® and Sustainability Report. So, how should you advise clients who are considering energy efficient property updates?

Two REALTORS® who work in the sustainability space in their markets share insights into how they help clients with their energy goals.

Alexis Lok

Alexis Lok, GREEN, is an agent with Compass in Orlando, Fla., with a passion for sustainability, resiliency and “hardening” existing inventory. Born in Texas and raised in Seattle, Alexis—who works in residential and commercial real estate—has dedicated her career to creating a positive change in the industry by retrofitting properties and partnering with builders and architects in the sustainability realm. Alexis has been named a Top 20 Under 40 Award winner by the Orlando Regional REALTOR® Association. She is committed to promoting sustainable and resilient real estate practices and is always looking for ways to make a positive impact on her customers’ lives and the industry.

Wayne Beals

Wayne Beals, GREEN, managing broker at EXIT Strategy Realty in Chicago, is one of the few pros in his area who has deep experience selling solar home features and high-performance homes. His professional mission is to utilize his real estate skills in marketing, negotiation and sustainable construction to provide clients with the highest level of expert advice and services. Always seeking to expand his professional experiences, he has a particular interest in sustainable development strategies that help communities thrive and better adapt for a low-carbon future.

This episode is sponsored by:

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