Door-to-Door Service
“You can be as successful as you want to be if you’re willing to do things that other people aren’t,” says Farris Tarazi, 28. For him, that means spending a lot of time door-knocking for leads, often more than 100 homes in a day. He’s found some of his best successes showing up on doorsteps on those occasional rainy days in his southern California market. Yet, it’s not all shoe-leather salesmanship for Tarazi. He took the earlier lessons he learned working with an agent in the high-end Laguna Niguel market and applied them to selling homes in more modest Lancaster. Drone videos, HD video tours, and custom websites have helped him fetch higher prices for sellers than they previously could have imagined. “Making my clients feel cared for and valued is how I am trying to change the perception of agents in the real estate industry,” says Tarazi.