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(Updated April 2016)

Interested in selling new homes? Learn about the latest market conditions, how to market new homes, and how to spot new home design trends.(C. Dodge, Information Specialist)

E - EBSCO articles available for NAR members only. Password can be found on the EBSCO Access Information page.

Tapping Into the New Homes Market

  • Learn about the new homes industry
  • Start small
  • Help buyers realize their dream homes
  • Help buyers describe their ideas
  • Create a marketing edge
  • Target first-time home buyers
  • Send a newsletter to builders and developers
  • Learn to work closely with builders

Source: How to Tap Into the Booming New Home Market, Real Estate Broker's Insider, Apr. 1, 2000, p. 1-3.

New Home Sales Trends

Spending on New Single-Family Construction Holds at Post-Crash Highs, (Builder, Apr. 1, 2016). 

New Residential Sales in February 2016, (U.S. Census Bureau, Mar. 23, 2016). 

New home construction shows signs of life in February, (Consumer Affairs, Mar. 16, 2016).

Realtors to Builders: More Single-Family, Please, (Builder, Mar. 15, 2016). 

10 Most Active Markets for New-Home Sales, (REALTOR® Magazine, May 19, 2015). 

Construction Spending Falls 1.1% in January, (Forbes, Mar. 2, 2015). E

Marketing & Selling New Homes

When Selling Energy-Efficient Homes, Words Matter, (Professional Builder, Mar. 14, 2016).

The Best Date to List a Home for Sale, By Market, (Builder, Mar. 9, 2016).

Don’t Be Afraid of Smart Home Technology, (NAHBNow, Febr. 8, 2016).

Buying New Construction - Common Misconceptions, (Realty Times, Jan. 27, 2016).

18 Facebook Post Ideas for New Home Builders, (Hubspot, Apr. 6, 2015).

5 Tips for Selling New Construction Homes to Modern Buyers, (Marketplace Homes, June 30, 2015).

New Home Design Trends

Design Trends to Watch in 2016, (REALTOR® Magazine, Feb. 22, 2016).

Little Change for New Single-Family Home Size, (NAHB, Feb. 17, 2016).

Design Trends That Make People say … ‘No!’, (REALTOR® Magazine, Feb. 1, 2016).

Trends That’ll Influence Homes in 2016, (REALTOR® Magazine, Jan. 2016). 

For 2016, Pantone Announces Two Colors of the Year, (Builder, Dec. 3, 2015). 

What Builders are Building, (NAHB, May 13, 2015).

eBooks & Other Resources


The following eBooks and digital audiobooks are available to NAR members:

Choosing Green (Kindle, Adobe eReader) 

Prescriptions for a Healthy House (Kindle, Overdrive Read, EPub eBook, Adobe eReader)

1,200 Great Sales Tips for Real Estate Pros (Kindle, Adobe eReader)

Building Real Estate Riches: How to Invest in New Homes for Maximum Profit (Adobe eReader)

Ideal Homes? Social Change and the Experience of the Home (Adobe eReader)

Selling in Tough Times: Secrets to Selling When No One is Buying (Kindle, Adobe eReader)

Sell Your Home in Any Market (Kindle, Adobe eReader)

Tips and Traps for New Home Owners (Adobe eReader)

Books, Videos, Research Reports & More

The resources below are available for loan through Information Services. Up to three books, tapes, CDs and/or DVDs can be borrowed for 30 days from the Library for a nominal fee of $10. Call Information Services at 800-874-6500 for assistance.

Marketing new homes, (Washington, D.C.: Home Builder Press, 1999). HF 5438 P22

Field Guides & More

These field guides and other resources in the Virtual Library may also be of interest:

Field Guide to Home Automation

Field Guide to Sales Techniques

Field Guide to Single-Property Websites

Field Guide to Surviving & Thriving in a Slow Market

Field Guide to Working with First-Time Homebuyers

Field Guide to Working with Single Home Buyers

Information Services Blog

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The inclusion of links on this field guide does not imply endorsement by the National Association of REALTORS®. NAR makes no representations about whether the content of any external sites which may be linked in this field guide complies with state or federal laws or regulations or with applicable NAR policies. These links are provided for your convenience only and you rely on them at your own risk.