Agenda & Schedule

2019 Broker's Edge: Pinehurst, NC — Saturday, Sept. 14, 2019

Emcee: Anthony (Tony) Harrington

8:00 am – 9:00 am
Welcome Breakfast & Registration

Enjoy breakfast, network with your peers, pick up your name badge, and stop by the resource tables to learn more from your National, State, and Local Associations.

9:00 am – 9:10 am
Opening Remarks

  • Charlie Oppler, 2019 First Vice President, National Association of REALTORS®
  • Asa Fleming, 2019 North Carolina REALTORS® President

9:10 am – 10:00 am
Keynote Presentation

  • Stan Phelps, CSP, Founder, PurpleGoldfish.com

Little Things Make the Biggest Difference

Customer experience is largely about the little moments. This program covers the 10 different ways you can add value or reduce friction for homebuyers. Participants will leave with actionable ideas on how to drive differentiation and promote word of mouth advocacy. We'll also share how to successfully navigate leading the five generations in today's workforce. We'll provide a map with guidance on how to recruit, train, manage and inspire across the generations.

10:00 am – 10:35 am
Housing Market Outlook

Hear about the latest housing market forecast, home prices, and trends in the real estate market.

  • Dr. Jessica Lautz, Vice President, Demographics and Behavioral Insights, Research, National Association of REALTORS®

10:35 am – 10:45 am
Break (10 mins)

10:45 am – 11:20 am
Natural Disasters and How to Effectively Position Your Firm

  • Andrea Bushnell, Esq., CEO, NC REALTORS®
  • Nicole Arnold, M.P.A., Director of Local Government Affairs, NC REALTORS®

11:20 am – 11:55 am
iBuyers: The Good, the Bad, and the Ugly

Learn about the iBuying phenomenon and what it means to the real estate industry. Is this the winds of change, the ultimate disruption or the same old, same old? Get the facts before you decide.

  • Bill Lublin, CEO, Century 21 Advantage Gold

11:55 am – 12:45 pm
Lunch (50 mins)

Enjoy a buffet lunch, network with your peers, and stop by the resource tables to learn more from your National, State, and Local Associations.

12:45 pm – 1:20 pm
Recruiting and Selecting the Right Agents

In this session, discover: three key characteristics that all top agents possess and how to uncover these in the recruiting process; how to develop "must-ask" interview questions that will cause candidates to reveal the information you really need to know; and industry-based research that gives you the exact criteria for top-performing agents that you can immediately use to write job ads and screen new agents.

  • Jess Biller, President, Paramount Consulting

1:20 pm – 1:55 pm 
Legal and Risk Management: What to Know Now

Learn about important resources and risk management information that will directly help you save money and reduce your risk of liability.

  • Deanne M. Rymarowicz, Associate Counsel, National Association of REALTORS®

1:55 pm – 2:40 pm
Marketing, Lead Curation, and Brand Differentiation Tactics

Moderator:

  • Nobu Hata, Director of Industry Outreach and Engagement Strategy, National Association of REALTORS®

Panelists:

  • Maura Neill, Founder, Buy Sell Live Atlanta
  • Heather Elias, Associate Broker, Century 21 Redwood Realty
  • Laura Dewitt, Director, Enterprise Sales, Amarki

2:40 pm – 2:50 pm
Break (10 mins)

2:50 pm – 3:25 pm
The Biggest Political Victories and Threats to the Real Estate Market

NAR works for you by advocating for federal policy initiatives that strengthen the ability to own, buy, and sell real property. Hear what’s going on in the local market.

  • Joe Ventrone, Vice President of Federal Policy and Industry Relations, National Association of REALTORS®

3:25 pm – 4:10 pm
Technology: What Do You and Your Agents Need?

Moderator:

  • Jeff Turner, Entrepreneur in Residence, Second Century Ventures

Panelists:

  • Laurie Weston Davis, Broker, BHGRE Lifestyle Property Partners
  • Mark Saunders, Broker, Saunders Realty LLC
  • Stephanie Lanier, Broker/Owner, Lanier Property Group

4:10 pm – 4:30 pm
Professionalism in the Age of Amazon

  • Kim Dawson, Broker, Coldwell Banker Advantage
  • Nobu Hata, Director of Industry Outreach and Engagement Strategy, National Association of REALTORS®

4:30 pm –  5:00 pm
What’s Next for Brokerages

  • Jeff Turner, Entrepreneur in Residence, Second Century Ventures

5:00 pm
Closing Remarks

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