Deena Zimmerman

2024 NAR Commercial & Industry Specialties Liaison

Deena Zimmerman is an award-winning broker with nearly 20 years of industry experience. Known as a star tenant rep, she is sought after by national brands, multi-unit franchisees, and first-time entrepreneurs for site selection rollouts across both Chicagoland and the entire country.

She specializes in the sale and leasing of retail, investment, and development properties.

Deena is also a trusted expert in cannabis real estate, and is regarded nationally for her business development efforts and her expertise in retail site selection and curation.

As principal at Baum Realty Group, Deena focuses on national business development  as well as commercial redevelopment and adaptive reuse projects.

Deena’s incredible network of relationships stems in large part from her involvement in industry organizations. She was the 2017 Commercial Liaison for the National Association of REALTORS®, and is a member of the ICSC and Women in Retail Leasing. She has served as a mentor for, and is a long-time supporter of, the Goldie B. Wolfe Miller Women Leaders in Real Estate Initiative.

In 2021, Deena was named one of the top-25 most-influential women in commercial real estate and has been named annually by CREi as a top social media influencer in the sector.

As an industry leader, Deena is often asked to present at national conferences and to industry groups and associations, and to make appearances on television, radio, and podcasts.