In this digital age, hyper-connected consumers often think they can do anything and everything with a click of the button, including buying a home. The current real estate landscape gives consumers false hope that the process is as simple as seeing your dream house online, selecting it and moving in. This is an idealized fantasy perpetuated by house hunting shows, easy apps and a DIY mentality. What many of these consumers don’t realize is that real estate transactions are fraught with ups and down, ins and outs, and pitfalls along the way to their dream home.
The new consumer advertising campaign, "That's Who We R", demonstrates the value of a REALTOR® to consumers, distinguishes REALTORS® from other real estate agents, and delivers a sense of pride in REALTORS®.