Overview

In this digital age, hyper-connected consumers often think they can do anything and everything with a click of the button, including buying a home. The current real estate landscape gives consumers false hope that the process is as simple as seeing your dream house online, selecting it and moving in. This is an idealized fantasy perpetuated by house hunting shows, easy apps and a DIY mentality. What many of these consumers don’t realize is that real estate transactions are fraught with ups and down, ins and outs, and pitfalls along the way to their dream home.

The new consumer advertising campaign, "That's Who We R", demonstrates the value of a REALTOR® to consumers, distinguishes REALTORS® from other real estate agents, and delivers a sense of pride in REALTORS®.

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Copyright

Real estate professionals must be cognizant of copyright issues when it comes to listing content, most notably in connection with listing photographs.

Commitment to Excellence

Developing and enhancing 11 competencies that indicate a REALTOR®'s commitment to ethics, advocacy, technology, data privacy, and customer service.