Commitment to Excellence

Be an advocate for the future of our industry. Be committed to excellence.

www.C2EX.realtor

C2EX Logo

The National Association of REALTORS® proudly introduces Commitment to Excellence (C2EX), a program that empowers REALTORS® to demonstrate their professionalism and commitment to conducting business at the highest standards.

REALTORS® defined professionalism in this industry more than 100 years ago when they created the Code of Ethics. C2EX takes professionalism to the next level by enabling NAR members to assess their expertise in 10 (11 for brokers) elements of professionalism ranging from customer service to use of technology.

This innovative engagement tool encourages participation in all levels of the REALTOR® organization. It’s not a designation or a course. It’s not a requirement, but a benefit available to all NAR members at no additional cost.

To get started, log in to www.C2EX.realtor and take the self-assessment that measures your proficiency in each of the elements of professionalism, known as the C2EX Competencies. Based on your results, the platform will generate customized learning paths, recommend experiences, and provide tools and resources to increase your knowledge and enhance your skillsets.

Watch this video to learn more about the Commitment to Excellence program:

Be an advocate for the future of our industry. Be committed to excellence. Go to www.C2EX.realtor to get started!

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Marketing Resources for Associations and Brokerages

To assist REALTOR® Associations and Brokerages with promoting this cutting-edge program to members, NAR created a variety of marketing resources to share.

Flyer to Share With Members

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Social Media Post

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Print Ads

Full-Page Print Ad

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Half-Page Print Ad

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Quarter-Page Print Ad

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Digital Ads

C2EX Leaderboard

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C2EX Banner

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C2EX Skyscaper

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Further Information

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Competencies

The Commitment to Excellence Program will develop and enhance eleven competencies that indicate a REALTOR®’s commitment to ethics, advocacy, technology, data privacy, and outstanding customer service. These REALTOR® C2EX Competencies will include the following:

  1. Being current and knowledgeable about the laws, regulations and legislation affecting the real estate disciplines the REALTOR® engages in, and about real estate in their community generally.
  2. Understanding the Code of Ethics is a living document, and keeping themselves informed about its duties and obligations on an ongoing basis.
  3. Providing equal professional services to all consistent with Article 10 of the Code of Ethics.
  4. Advocating for property ownership rights in their community, state and nation.
  5. Acknowledging and valuing that honesty and integrity are fundamental and essential to REALTORS® being known as consumers’ trusted advisors.
  6. Becoming and remaining proficient in the use of technology tools to provide the highest levels of service to clients, customers and the public, and facilitating cooperation by sharing accurate, current information with consumers and with other real estate professionals.
  7. Keeping up-to-date on laws and regulations governing data privacy and data security, and taking necessary and appropriate steps to safeguard the privacy and integrity of information entrusted to them.
  8. Committing themselves to enhancing their knowledge and skills in the real estate areas of practice they engage in on an ongoing basis.
  9. Providing superior customer service.
  10. Appreciating that courtesy, timely communication and cooperation are fundamental to facilitating successful real estate transactions, and to building and maintaining an impeccable professional reputation.
  11. As a broker-owner or principal of a real estate company, being committed to creating and maintaining an environment that promotes excellent customer service consistent with these standards.

Website and Application

To encourage professional development in the REALTOR® C2EX Competencies, a website and corresponding mobile application will be developed to host the Commitment to Excellence program. 

Program Plan 

The Program will offer each REALTOR® the opportunity to complete a C2EX Skills Assessment: a comprehensive, cutting edge, skills and personality identification system designed to measure a REALTOR®’s proficiency in the C2EX Competencies.

The C2EX Skills Assessment will produce a self-paced, facilitated path through a personalized education program, specific action steps, and tailored tools and resources based on the results of the C2EX Skills Assessment. This Journey would meet the individual needs of each REALTOR®, and maximize engagement by offering the products and opportunities identified as being of use and interest to a particular REALTOR®.

Each REALTOR®’s C2EX Journey will be unique, and will identify the best possible path for that particular individual toward excellence in the REALTOR® C2EX Competencies.

The REALTOR® C2EX Journey will include various components to guide a REALTOR® toward excellence in the REALTOR® C2EX Competencies:

  1. C2EX Action Steps will broaden a REALTOR®’s skill development and engagement with their community through a suggested series of activities, such as attending an event or participating in a recommendation and review program. The C2EX Action Steps Tracker is a journal of Action Steps completed by the REALTOR®.
  2. C2EX Learning Prospects will offer a specific formal or informal learning opportunity, such as coursework, attending a webinar, or playing a learning game, uniquely designed to enhance a skill or improve a behavior identified in a REALTOR®’s C2EX Skills Assessment. The C2EX Learning Prospect Tracker is a journal of Learning Prospects completed by the REALTOR®.

If a REALTOR® identifies in their C2EX Skills Assessment that they are a broker/manager, they will unlock a special C2EX Broker/Manager Path: a companion REALTOR® C2EX Journey for brokers and managers, offering Action Steps and Learning Prospects designed to engage their agents in pursuing increased professionalism through the Commitment to Excellence Program.

Once a REALTOR® completes the Action Steps and Learning Prospects in their REALTOR® C2EX Journey for a particular competency, they will be awarded one of the C2EX Excellence Badges: digital insignias provided as recognition of a REALTOR®’s high level of achievement in one of the REALTOR® C2EX Competencies. These success measures will allow REALTOR®’s to promote their progress and receive encouragement along the way.

Achieving C2EX Excellence Badges unlocks new C2EX Action Steps and Learning Prospects which moves a REALTOR® one step closer to the REALTOR® C2EX Endorsement: an award given to a REALTOR® for achieving excellence in all the REALTOR® C2EX Competencies. The REALTOR® C2EX Endorsement is a unique market advantage, identifying the REALTOR® as a well-rounded professional committed to providing superior customer service and representing the ideals of the REALTOR® organization.

Once a REALTOR® achieves their REALTOR® C2EX Endorsement, they will be encouraged to complete another C2EX Skills Assessment to unlock new Action Steps and Learning Prospects, and receive a brand new, customized C2EX Journey.

Pledge of Performance 

The Commitment to Excellence Program will encourage use of the C2EX Pledge of Performance: An assurance provided by a REALTOR® to their consumers, fellow brokers and agents, and by brokers/managers to their agents, detailing their commitment to professional excellence through the Commitment to Excellence Program.

Broker/Manager Involvement 

The National Association of REALTORS® will encourage meaningful broker/manager involvement in and support of the Commitment to Excellence program by creating a viable, measurable program that is recognized as a distinct market advantage by REALTORS® and consumers alike, creating firm C2EX Endorsement programs, and positioning participation in the program as the highest level of service excellence.

Consumer Advertising

The Consumer Communications Committee will be asked to consider how to promote the Commitment to Excellence program and identify the benefits of working with a REALTOR® C2EX Endorsement recipient to consumers.

Ombudsman 

The National Association of REALTORS® will promote the value of local and state ombudsman programs as a means of effectively addressing and proactively resolving peer to peer disputes among members.

Rationale:

The Commitment to Excellence Program encourages professionalism in REALTORS® by utilizing a multifaceted approach aimed at offering opportunities for continuing education and professional growth. A member’s Commitment to Excellence is a cultural mindset shift, and a lifelong commitment to becoming the best possible professional and providing superior customer service.  


Historical information about NAR's Commitment to Excellence can be found here.

Video From Michael Labout

Michael Labout, 2018 Chair of the Commitment to Excellence Committee, explains how this new program will help members create a market advantage with their successes. 

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