Member Services: Top Five Tools For Commercial Success

For Commercial Success.

As RPR usage amongst REALTORS® grows, commercial real estate professionals are talking more and more about how RPR’s tools are aiding in working with clients on business deals. RPR is a multi-dimensional data platform available exclusively to members of the National Association of REALTORS® featuring data sets ranging from property facts and sales information, to advanced economic, market and consumer indicators.

Jose Hernandez from Tampa, Florida describes the RPR solution as a “resource that facilitates and improves workflow.” Tony Vacca from the Boston, Massachusetts’s area finds it “informative and a valuable tool for searching for properties and prospecting.” Jillian Hanson from Southern California shared the same sentiments, adding, “I appreciate how intuitive the RPR Commercial webinars are, making navigation of the technology that much easier. For those that learn and apply these tools, watch your business grow.”

Here are the top five RPR Commercial tools you can use for success in your commercial real estate business.

Property Facts

The Property Facts page includes data derived from public records or listings such as building/lot size, year built, photos, owner information, location and tax information, as well as a summary of statistics about the surrounding area.

Map Points of Interest (POI)

POIs are a great tool to facilitate a successful site selection process, helping to identify competitors along with potential business partners. Identify for sale or off market properties, overlay heat maps such as demographic information, and conduct searches for properties directly from the maps.

Consumer Segmentations

ESRI, RPR’s commercial data provider, includes an array of demographic and consumer indicators (spending, demographics, employment, income, and retail marketplace). Using these segmentations, you can identify where consumers are and what they are buying – and presenting your client with this info can help you better determine the best location for their business.

Market Analyses

RPR’s commercial site selection tools use data from sources such as the consumer expenditure survey to help you identify locations and businesses that will be successful for an area. Pinpoint the best location based on consumer and employee match, as well as identify attributes of people your client wants to be around and areas that fi t those needs.

Report Generator

There are four reports that will help to educate your client—from property details, demographics and psychographics, to identifying the areas most suited for a business. Having the ability to generate reports with transparency as to what data sources are used and how often they are updated are crucial to backing up your opinions of the market.

Ready to learn how to elevate your business by using this NAR Member Benefit? Register for an RPR Commercial webinar today:

Notice: The information on this page may not be current. The archive is a collection of content previously published on one or more NAR web properties. Archive pages are not updated and may no longer be accurate. Users must independently verify the accuracy and currency of the information found here. The National Association of REALTORS® disclaims all liability for any loss or injury resulting from the use of the information or data found on this page.


About Create

Create is a quarterly publication for commercial practitioners, members of the National Association of REALTORS® and commercial real estate industry leaders. Members can subscribe by updating your member profile information to include commercial interests in the "Field of Business" list.

Update your Field of Business in your member profile.