Member Services: Realtors Property Resource®

Buzz about RPR’s commercial platform is humming across the nation and sometimes in an unexpected, but valuable way.

In the apex of a finance course at REALTOR® University’s Master of Real Estate program, Adrienne “Abe” Wagner needed to identify, analyze and then bring to market a commercial property in order to pass the class. “I’d been using RPR for my business for a long time, but only for my specialty, which is residential,” said Abe, an associate broker with Berkshire Hathaway HomeServices, Donegal, PA.” We don’t have city sewer on our main road so our commercial properties are very limited. I knew this assignment was going to be a challenge.”

Never one to back away from a challenge, Abe, who holds a Bachelor of Science in Economics, set out to become an expert in RPR Commercial. “’Know what you don’t know’ is common parlance among commercial real estate brokers,” she said, “so learning to use the tools provided by RPR Commercial gave me everything I needed to generate an amazing array of reports on my income producing property. I couldn’t believe the wealth of information and tools provided on the site.”

Increasingly, agents in rural communities are turning to RPR to identify marketplace opportunities for business owners, property managers and developers intent on progressing into their areas. Using RPR’s advanced analytics and tools to produce persuasive trade area analyses, commercial property reports, and best business reports coupled with powerful thematic maps, ultimately help agents determine the right fit for a client’s enterprise.

Abe’s favorite RPR features include photography options that allow users to get an immediate fix on location with adjustable aerial views, in addition to overlaying tax maps that highlight boundaries. In her extensive To Purchase or Pass on an Office Investment Opportunity project, Abe created a proposal centered on an existing commercial property in Lemoyne, PA. Drawing from RPR reports, Abe analyzed and identified dozens of data sets for the property including economic forecasts, tax and mortgage figures, employment, population trends, consumer spending, lifestyle preferences, education and income comparisons, photos, and maps.

Abe underscores the value of RPR’s extensive reporting tools, “The amount of data this tool compiles into one report is impressive.”

“Generating the reports was very easy,” she added. “When I came across small stumbling blocks, I called the tech support group. And they were fantastic!” RPR’s Help Desk is available to members 24 hours a day, seven days a week – and as with the RPR benefit, at no additional cost to the member.

Enhance your next commercial property proposal by learning how you can leverage these tools by attending a RPR® Commercial webinar. Visit learn.narrpr.com/commercial to register.

Advertisement

About Commercial Connections

Commercial Connections is published four times annually and distributed to members of the National Association of REALTORS® and commercial real estate industry leaders. To subscribe to the newsletter, update your NRDS profile to include commercial interests in the "Field of Business" list.

Update your Field of Business in NRDS