The days begin early at MIPIM and last until midnight, which means powering through eight hours on the expo floor followed by meetings over dinner and cocktails. As soon as your head hits your pillow, your phone will start buzzing because work is happening back in the U.S. In the end you’ll return haggard from what everyone thought was a vacation.
REALTORS® who frequently attend MIPIM say the experience is absolutely worth it because they’re building great business relationships and bringing investment back to their markets. But they all offer these words of caution: “be prepared.”
So how can you maximize MIPIM to make your own lasting business relationships with international investors interested in your market?
Chad Gleason, CCIM, advises starting by focusing your attendee research. Gleason was part of a team from Washington State who prepared for the conversations they wanted to have by aggressively going after people most likely to invest in technology. “Let’s just say between Amazon, Microsoft, and Nintendo,” Gleason quips, “the Seattle market has a lot of coders.”
In previous years, Gleason was surprised to learn how investors at MIPIM dug deeper, asking about the conditions on daily commutes and educational opportunities for their children. “Be prepared to walk them through some of that,” he says. “It’s a great way to have generalized conversations.”
Gleason encourages attendees to incorporate a second prong to research in order to have accurate information about key aspects of your market like cost of living, local school systems, and economic development strategies. “It’s a great way to have generalized conversations,” Gleason says.