AE Institute Focuses on Member Programs, Trends

Inspirational ways to enhance members’ success dominates the array of offerings at the 2011 Association Executives Institute in Dallas, March 18–22.

“There will be sessions to help challenge seasoned AEs; sessions that will help keep your association true to its strategic plan; and sessions designed to motivate you, your employees, and your volunteers to that next level of association management and customer service,” says Chair of the 2011 AE Institute Advisory Board Rebecca Grossman, RCE, CEO, Virginia Peninsula Association of REALTORS®.

Debuting this year is the AE Institute “unconference,” where attendees set the agenda based upon what they want to learn more about.

Sessions are offered in four tracks: Best Practices in Association Management, where you’ll learn from the successes of your peers; Internal & External Resources featuring online “go to” resources you need to successfully manage your association; Marketing & Communications, which will examine the diverse audiences in your association and the different ways to reach them; and Strategic Issues & Trends, intended to help you hone in on the need-to-know trends so you can continue multitasking without missing a beat.

In addition to sessions, this year’s institute offers a Wi-Fi hot spot, free personalized consulting sessions with NAR staff experts, Sponsor Night Happy Hour, as well as ample opportunity to network with the more than 1,100 attendees.

For detailed session and registration info, visit

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