The term REALTOR® is not only a trademark owned by NAR and protected by federal law, it is also a valuable membership benefit that distinguishes members from all others in the real estate business. Watch this entertaining, three-minute video to learn how members can protect the value of the mark by using it properly. Remember, a REALTOR® isn't "just another real estate agent." Being a REALTOR® means more.
More Resources
- Review the REALTOR® Trademark/Logo Rules and access REALTOR® logos.
- Review the Membership Marks Manual for more detailed information about using the REALTOR® logo and trademark.
- Watch Maintaining the REALTOR® Brand for the Next 100 Years to review important rules for associations to be aware of so they and their members are using the REALTOR® marks properly.
