'Right by you' is NAR’s national advertising campaign. It supports every member by elevating and differentiating the REALTOR® brand to consumers on what may be the largest financial transaction they ever make. 'Right by you' is also a promise to every member that NAR is here to support you, just as you support, guide and help protect your clients.
View this short behind-the-scenes video of how it came together.
View Campaign Assets (member login required)
For 2026, we sharpened ‘Right by you’ to be a celebration of professionalism and the many ways it sets REALTOR® agents apart. NAR’s ad campaign highlights not only WHY you matter, but HOW you work every day to protect consumers. NAR members embody expertise, preparation, and partnership – following a Code of Ethics and putting their clients first. To bring professionalism to life, we take the misconception that REALTORS® “just open doors” and flip it on its head. The ads reveal REALTOR® agents opening a series of doors to reveal the real hard work, preparation, expertise and collaboration behind the scenes, that ultimately leads to each client realizing their dream of a home that’s right for them. And, exemplify REALTOR® agents as the gold standard in real estate.
Explore Campaign Assets (member login required)
Media and creative work together for the strongest consumer impact. In 2026, NAR’s campaign is focused on digital-first channels, reaching our core audience with content made specifically for each channel. The media strategy prioritizes timely, relevant engagement and is designed to engage future home buyers at critical decision-making moments early in their journey.
Learn the latest real estate news and information about the real estate market from the experts. Listen to the weekly show and download episodes- a great resource to share with your clients.
As part of NAR’s Right by you campaign, you have an assortment of turnkey assets, from logos and print ads to static and animated social media images. NAR’s Photofy app has the full library of social assets.
Explore Campaign Assets (member login required)
NAR’s campaign audio and video ads are now available exclusively to REALTOR associations, for use in their local markets. There’s also an opportunity to add your logo to the video end card.
We're here for you. Find answers about the 2026 consumer ad campaign. Explore our FAQs
