That's Who We R Black & White Bug

"That’s Who We R," NAR’s national advertising campaign, helps consumers understand that REALTORS® are real estate experts in their local communities, who abide by NAR's Code of Ethics and fight for real estate dreams and property rights.

Watch how the 2021 That's Who We R campaign worked as hard as you do to demonstrate the REALTOR® difference in the video below. Stay tuned for even more That’s Who We R campaign advertising in 2022 as we continue to elevate the REALTOR® brand, together.

NAR’s Consumer Ad Campaign earns recognition in 2021. See the press release.


2021 TV Spots

Food Bank 15-second Ad

Food Bank 30-second Ad

Family :30

Hair Salon :15

Game Night :15

2021 Radio Ads

Competitive Market :30

Download Competitive Market script (PDF: 60 KB)

Talk to a REALTOR® :30

Download Talk to to a REALTOR® script (PDF: 71 KB)

Lifetime of Memories :30

Download Lifetime of Memories script (PDF: 50 KB)

Voices :30

Download Voices script (PDF: 52 KB)

Please note: Radio spots are not available for download due to talent and music licensing. Radio scripts are available for download and use only as a radio spot, in your local market. This script has been approved by NAR legal counsel and may not be altered.

2020 Radio Ads

Role of a REALTOR® :30

Download Role of a REALTOR® script (PDF: 120 KB)

Where You Live :30

Download Where You Live script (PDF: 125 KB)

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